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Sales Enablement Designed to Drive Engagement
Only 30% of channel marketing and sales professionals are highly confident of their ability to deliver a multi channel strategy. Tasked with the unenviable responsibility of juggling multiple priorities including ensuring…Read More Insights -
ABM: Not Just A Marketing Tactic, Rather A Customer Engagement...
MRP has been target account focused for more than 16 years. Over this time, we've seen fads like lead-based strategies but also saw the day where sales funnels would fail…Read More Insights -
B2B Marketing Doesn’t Have To Mean “Boring-to-Boring”
Account-based marketing (ABM) can transform your customer’s experience from traditional to extraordinary. Technologies such as predictive analytics, machine learning and AI help marketers make better predictions, smarter decisions, and increase…Read More Insights -
Engagement in the Age of the “B2B Consumer”
We recently distributed a Forrester Research report, “The Birth of the B2B Consumer”, authored by analyst Steve Casey. The report talks about the rise of a new kind of B2B…Read More Insights -
ABM Assessment, See How You Measure Up
MRP has been on the forefront of the Account-Based Marketing (ABM) wave and spear-headed many of the best practices developed over the past year. With any new emerging marketing tactic, there…Read More White Papers -
What’s New in our Latest Software Upgrade, Prelytix 2.0
Recently, Forrester published a great research paper titled “Forrester Wave™: Predictive Marketing Analytics For B2B Marketers, Q2 2017,” by respected analysts Laura Ramos and Allison Snow. There were two points…Read More Insights -
Leveraging Predictive Customer Acquisition
You know one of your greatest marketing challenges is to keep your sales funnel full. However, it is even more important to know the prospects entering that funnel are the…Read More Insights -
MarTech 2017: My Key Take-Aways
The theme of this year’s MarTech West conference was digital transformation and the explosion of marketing technology in support of customer engagement. The conference provided a fascinating set of fresh…Read More Insights -
Leverage Intent Data to Predict your Next Customer
You know it is vital to target the right customers with the right message when allocating your marketing dollars. You also know if you get this right, it will produce…Read More Insights