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The Future Of B2B Sales Is Artificial Intelligence
While Artificial intelligence isn’t just a future concept or the latest industry…Read More Podcasts -
Buying Group Blindness: 3 Reasons Why You’re Not Closing Deals...
AI makes it possible to know the B2B buyer like never before and to begin to answer critical questions about what works in attracting and engaging those buyers. B2B buying…Read More Webinars -
B2B Content Should Act As An Invitation To Dialogue, Not Read...
There is no question that Artificial Intelligence is a game changer for customer engagement. That said, B2B marketers too focused on utilizing AI-powered tools to measure structured data, are missing…Read More Insights -
5 Reasons Why MRP Leads Are 197% More Likely To Convert
Improving the conversion of leads from marketing qualified to sales qualified is an issue we have solved for clients for over 16 years. Our global team of inside sales executives…Read More -
How To Add Gamification To Your Marketing Strategy
When people hear the term gamification, many envision games created for a business purpose. But gamification is about more than that. When you translate gamification principles into high-value interactions with employees,…Read More Insights -
Sales Enablement Designed to Drive Engagement
Only 30% of channel marketing and sales professionals are highly confident of their ability to deliver a multi channel strategy. Tasked with the unenviable responsibility of juggling multiple priorities including ensuring…Read More Insights -
ABM: Not Just A Marketing Tactic, Rather A Customer Engagement...
MRP has been target account focused for more than 16 years. Over this time, we've seen fads like lead-based strategies but also saw the day where sales funnels would fail…Read More Insights -
B2B Marketing Doesn’t Have To Mean “Boring-to-Boring”
Account-based marketing (ABM) can transform your customer’s experience from traditional to extraordinary. Technologies such as predictive analytics, machine learning and AI help marketers make better predictions, smarter decisions, and increase…Read More Insights -
Engagement in the Age of the “B2B Consumer”
We recently discussed the Forrester Research report, “The Birth of the B2B Consumer”, authored by analyst Steve Casey. The report talks about the rise of a new kind of B2B…Read More Insights