MRP Prelytix, the only enterprise-class predictive ABM platform, today announced its selection as a Best in Biz Awards recipient. MRP was recognized in the marketing software category; as an ‘Enterprise Product of the Year’ for the second year running. The Best in Biz Awards, announced on December 9th, are the only independent business awards program judged by prominent members of top-tier press, including, among others, writers from Barron’s, Consumer Affairs, USA Today and Wired. Fellow winners in the enterprise product categories included Ricoh, Epson, and Lumeon.
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drives customer engagement.
The key to success for B2B marketers in today’s marketing environment is to put the right messages in front of the right accounts. Predictive analytics and account-based are two ways to make that happen. The combination of these two allows companies to focus on accounts that are most likely to buy, and to deploy customized tactics to each account.
Forrester and MRP talk Artificial Intelligence: “A Look Ahead: AI-Driven Customer Engagement in 2018”
Artificial intelligence isn’t new. It’s been around since the 1950s. But what is new is that companies – from AI start-ups to enterprise software vendors – are adding intelligence to their applications to drive more effective customer engagement.
In the modern sales and marketing landscape, enterprises face a major disconnect when scaling up to a global market. Marketers struggle to remain on the cutting-edge while still adhering to corporate standards. Salespeople are skeptical that these tactics are helping them identify true opportunity. And the wedge between them is driven deeper.
Sirius Decisions and MRP Present: Smarter, Faster, Predictions with Artificial Intelligence and Predictive Analytics
Watch this on-demand webcast and join Kerry Cunningham, Senior Research Director, Demand Creation Strategies, Sirius Decisions and James Regan, CMO and Co-Founder, MRP to learn best practices for becoming a better, smarter marketer!
When Oracle was tasked with enabling its front-line digital sellers to convert more leads to pipeline, the company leveraged MRP Prelytix to identify and target accounts with the highest propensity to buy.
With the continued changes to B2B processes and technologies, the SiriusDecisions Demand Waterfall is a new way of defining B2B buyers. Watch this on-demand webinar and learn best practices for implementing this new model.
MRP recently participated in the 2017 SiriusDecisions Summit in Las Vegas as a platinum sponsor. It was an excellent event with four days of valuable content, idea-sharing, and lots of networking opportunities.
Join us for this fast-paced, on-demand webinar as we dive deep into key learnings that drive high-performance ABM strategies. Tying the latest primary research into account based marketing with real-life programs, we’ll explore a range of use cases where specific program adjustments created the much sought after engagement and revenue traction we all seek.
Infor’s go-to-market strategy focuses on specific industries, providing vertical functionality without costly, time-consuming customization. Harry Miller, VP of Infor Channels, is responsible for building the infrastructure and tools that help Infor channel partners sell into these vertical markets.