Resources & Insights

Learn more about data-driven sales and marketing and how it
drives customer engagement.

ResourcesWebinars
Como a análise preditiva pode informar e operacionalizar sua estratégia ABM

Como a análise preditiva pode informar e operacionalizar sua estratégia ABM

MRP Prelytix, the only enterprise-class predictive ABM platform, today announced its selection as a Best in Biz Awards recipient. MRP was recognized in the marketing software category; as an ‘Enterprise Product of the Year’ for the second year running. The Best in Biz Awards, announced on December 9th, are the only independent business awards program judged by prominent members of top-tier press, including, among others, writers from Barron’s, Consumer Affairs, USA Today and Wired. Fellow winners in the enterprise product categories included Ricoh, Epson, and Lumeon.

ResourcesWebinars
The Evolution of Demand Generation: The Digital River Story

The Evolution of Demand Generation: The Digital River Story

The key to success for B2B marketers in today’s marketing environment is to put the right messages in front of the right accounts. Predictive analytics and account-based are two ways to make that happen. The combination of these two allows companies to focus on accounts that are most likely to buy, and to deploy customized tactics to each account.

ResourcesWebinars
Forrester and MRP talk Artificial Intelligence: “A Look Ahead: AI-Driven Customer Engagement in 2018”

Forrester and MRP talk Artificial Intelligence: “A Look Ahead: AI-Driven Customer Engagement in 2018”

Artificial intelligence isn’t new.  It’s been around since the 1950s.  But what is new is that companies – from AI start-ups to enterprise software vendors – are adding intelligence to their applications to drive more effective customer engagement.

ResourcesWebinars
SAP and MRP Present: Leveraging Predictive Analytics to Align Marketing and Sales

SAP and MRP Present: Leveraging Predictive Analytics to Align Marketing and Sales

In the modern sales and marketing landscape, enterprises face a major disconnect when scaling up to a global market. Marketers struggle to remain on the cutting-edge while still adhering to corporate standards.  Salespeople are skeptical that these tactics are helping them identify true opportunity. And the wedge between them is driven deeper.

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Sirius Decisions and MRP Present: Smarter, Faster, Predictions with Artificial Intelligence and Predictive Analytics

Sirius Decisions and MRP Present: Smarter, Faster, Predictions with Artificial Intelligence and Predictive Analytics

Watch this on-demand webcast and join Kerry Cunningham, Senior Research Director, Demand Creation Strategies, Sirius Decisions and James Regan, CMO and Co-Founder, MRP to learn best practices for becoming a better, smarter marketer!

ResourcesWebinars
How to Implement the New SiriusDecisions Demand Waterfall With MRP’s Predictive Analytics Software

How to Implement the New SiriusDecisions Demand Waterfall With MRP’s Predictive Analytics Software

With the continued changes to B2B processes and technologies, the SiriusDecisions Demand Waterfall is a new way of defining B2B buyers. Watch this on-demand webinar and learn best practices for implementing this new model.

ResourcesWebinars
ABM Case Studies from the Masters

ABM Case Studies from the Masters

Join us for this fast-paced, on-demand webinar as we dive deep into key learnings that drive high-performance ABM strategies. Tying the latest primary research into account based marketing with real-life programs, we’ll explore a range of use cases where specific program adjustments created the much sought after engagement and revenue traction we all seek.