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MRP Strengthens Market Reach and Global Scale in B2B Data Through Strategic Combination with CONTENTgine.

This combination will establish MRP as an end-to-end provider that covers the entire B2B technology sales and marketing process. This includes demand generation across all stages of the buyer’s journey, integrated multi-channel solutions, proprietary first-party down-funnel intent buying signals, and sales pipeline activations.

Beyond acquisition: The true cost of martech stack underutilization

This e-book will share tips, best practices, and will highlight why savvy B2B marketers don’t rely on diluted, one-size-fits-all technology. They grasp the nuances of their go-to-market strategy, recognizing both its limitations and strengths, and integrate specialized technologies as needed.

MRP Announces Additional Enhancements, Identifying In-Market Accounts for B2B Revenue Teams

By adding tracked engagement with content aligned with buying interest, including review sites and case studies to MRPs already robust intent engine, B2B revenue teams can more effectively prioritize budgets and resources for maximum pipeline creation in a challenging market.

Independent Research Firm Identifies MRP As A Strong Performer in B2B Intent Data Market

In evaluating the fourteen most significant providers in the category, Forrester recognized MRP for its impressive global coverage, the scale of signals it can leverage, and deep buying cycle analytics. Forrester elaborated on MRP’s position as an ideal fit for enterprises with a need to drive campaign execution on a global scale.

MRP Announces the Appointment of Christopher Rack As CEO

Chris joins MRP with 16 years of B2B sales and marketing technology experience, leading teams in high-growth organizations and helping clients successfully navigate complex and constantly changing business environments. Chris joins MRP from DemandScience, where he served as Chief Revenue Officer, and brings a wealth of experience in growing businesses and leading teams in demand and lead generation.

MRP Announces the Appointment of Christopher Rack As CEO

MRP Announces the Appointment of Christopher Rack As CEO

Chris joins MRP with 16 years of B2B sales and marketing technology experience, leading teams in high-growth organizations and helping clients successfully navigate complex and constantly changing business environments. Chris joins MRP from DemandScience, where he served as Chief Revenue Officer, and brings a wealth of experience in growing businesses and leading teams in demand and lead generation.

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MRP Positioned As The Leader in the 2023 SPARK Matrix for ABM Platforms by Quadrant Knowledge Solutions

MRP Positioned As The Leader in the 2023 SPARK Matrix for ABM Platforms by Quadrant Knowledge Solutions

Quadrant Knowledge Solutions announced today that it has named MRP a 2023 technology leader in the analysis of the global SPARK MatrixTM: Account-Based Marketing Platform market, 2023. Established by Quadrant Knowledge Solutions (QKS), SPARK Matrix includes the positioning of leading ABM vendors with a global impact. This is the third consecutive year that MRP has received a leadership position across the parameters of technology excellence and customer impact, ranking above nearly all other vendors in the Matrix.

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MRP To Lead Enterprise Revenue Teams into the Next Era of Account-Based Strategies at #B2BMX

MRP To Lead Enterprise Revenue Teams into the Next Era of Account-Based Strategies at #B2BMX

MRP, the leader in account-based solutions for the global enterprise, is proud to attend as a Platinum Sponsorship at the 2023 B2B Marketing Exchange (B2BMX) held February 27 through March 1 in Scottsdale, Arizona. To fuel enterprise marketing success, MRP will provide a view into connected ABM customer journey solutions, industry leader insights, and resources at the conference, including feedback on driving innovation in account-based sales and marketing.

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Overcoming Digital Fatigue: How Conversational ABM Can Confront The Marketing Oversaturation Problem

Overcoming Digital Fatigue: How Conversational ABM Can Confront The Marketing Oversaturation Problem

Conversational marketing is fast becoming a core offering for enterprise ABM marketers – but scaling the nuance and complexity of a human-to-human dialogue takes more than a chatbot app. Comprehensive orchestration across the enterprise, accelerated by the power of artificial intelligence (AI), is a must to achieve real-time conversations that are satisfying and effective.

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ServiceNow’s Heather Rath Named 2022 B2B Innovator by Demand Gen Report

ServiceNow’s Heather Rath Named 2022 B2B Innovator by Demand Gen Report

MRP, the only enterprise-class account-based sales and marketing platform, today announced that distinguished partner Heather Rath, ServiceNow’s Director of Field Marketing West, has been recognized as a 2022 B2B Innovator in the Sales Driver category. Rath was recognized for her notable success in enabling her sales counterparts to engage, educate and close deals in the latter stage of the buyer journey.

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