Resources & Insights

Learn more about data-driven sales and marketing and how it
drives customer engagement.

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MarTech Interview with Jaime Romero, Vice President of Global ABM at MRP

MarTech Interview with Jaime Romero, Vice President of Global ABM at MRP

I’m currently a Global Head of Marketing and Delivery at MRP. On one side, I am responsible for all Marketing activities globally, from brand to demand, and on the other, I am responsible for global delivery of all Client Software and Marketing Services execution. This is especially important because I’m my own toughest client. This allows me to see where the gaps are and how to continue to enhance customer value. Prior to MRP, I was Head of Marketing at a Finance tech and Local Marketing software company, ultimately landing at a Marketing agency that was later acquired by MRP.

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ABM’s Potential Is Endless. But We’re Already Endangering It

ABM’s Potential Is Endless. But We’re Already Endangering It

We’ve all seen the buzzwords in recent years. Big Data. Artificial Intelligence. Smart everything, from toilets to thermostats. Companies rush to keep up with the next fad without really understanding what the true advantages of this new technology are and how it can impact their business. The actual technology becomes overshadowed by the hype, unable to deliver on the many promises that businesses rush to peddle.

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Make Content Experiences the Epicenter of B2B Customer Engagement

Make Content Experiences the Epicenter of B2B Customer Engagement

B2B buyers engage with brands when the content is in the context of their needs. The quickest way to become unconnected is to shove messages that are irrelevant in the face of target account buyers. Automating sequences of these messages, regardless of how unique the media will do nothing more than scale that irrelevance. As the ABM Consortium stated – Scale is NOT a substitute for intimacy.

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MRP Prelytix Launches Revolutionary ABM Waterfall Visualization

MRP Prelytix Launches Revolutionary ABM Waterfall Visualization

PHILADELPHIA, May 6, 2019/ PRNewswire/ - MRP, the only enterprise-class predictive ABM platform, today announced the launch of its' Program Waterfall functionality within its award-winning predictive analytics and account-based marketing platform. This latest update to the MRP Prelytix platform, powered by Kx, the world's fastest time-series database, gives subscribers the ability to view their accounts in the context of the SiriusDecisions Demand Waterfall® qualification stages.

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Visualize Your Account Universe In A Waterfall View Automatically

Visualize Your Account Universe In A Waterfall View Automatically

Account Based Marketing (ABM) relies upon the premise that both sales and marketing are aligned across a single lead criteria. When targeting a single account, both departments need to work as a cohesive unit toward the same goals. In fact, 37% of B2B marketing professionals found tighter alignment and coordination between marketing and sales was the greatest value derived from ABM.