Resources & Insights

Learn more about data-driven sales and marketing and how it
drives customer engagement.

BlogResources
Using ABM to Create Social Proof for your Salespeople

Using ABM to Create Social Proof for your Salespeople

The persistent focus on ABM in the B2B marketing industry today is so pervasive, it’s impossible for me not to think about the other ways that the industry might be shifting or how ABM might be infiltrating the practices we’ve grown so comfortable with. The whole concept of ABM is that you have a finite universe and that that’s a good thing.

BlogResources
Pipeline Velocity: What is it and How do I Track it?

Pipeline Velocity: What is it and How do I Track it?

This introductory post on the concept of pipeline velocity is going to be one in a series in which we incorporate insights from MRP’s data scientist, Cary Correia, in order to take a deep dive on the subject. In the coming weeks, you can look for a progression of more in-depth posts about pipeline velocity that will collectively serve as a comprehensive resource on the topic. This mini-series will be one of many to come, so we hope you enjoy!

BlogResources
Marketing to HR Profesionals Using Predictive Data

Marketing to HR Profesionals Using Predictive Data

Across all verticals, predictive analytics, such as MRP’s Delta Marketing Cloud, is a new way to leverage big data to market to human resources professionals. A big pain point for software and service providers selling into HR is the high level of competition in the market, which means marketing and sales are under a lot of pressure to uncover opportunities and build pipeline.

BlogResources
The ABC’s of Account Based Marketing Tactics: What you Need to Know to Plan, Execute, and Win

The ABC’s of Account Based Marketing Tactics: What you Need to Know to Plan, Execute, and Win

ITSMA’s definition of account-based marketing (ABM) is: “Treating individual accounts as a market in their own right”.  The core idea is to create a completely aligned sales and marketing process that targets a very specific set of accounts – accounts that have the highest propensity to buy your solution.

BlogResources
The Do’s and Don’ts of Supplementing your Account Based Marketing Strategy with a Display Campaign
The Do’s and Don’ts of Supplementing your Account Based Marketing Strategy with a Display Campaign

The Do’s and Don’ts of Supplementing your Account Based Marketing Strategy with a Display Campaign

We’re all familiar with the display ad. They’re nigh impossible to ignore for web users, whether they come in the form of a handy suggestion on Google’s sidebar after making a relevant query or an image of that pair of shoes you were looking at yesterday following you from Facebook to eBay.

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A spaceship taking off
Thought Leader Interview: ABM Consortium Founder Mark Ogne talks the Future of ABM

Thought Leader Interview: ABM Consortium Founder Mark Ogne talks the Future of ABM

This week’s Thought-Leader Interview puts the spotlight on Mark Ogne, the founder of the Account-Based Marketing Consortium. He’s also EVP Partner Marketing at Demand Metric, advisor to NewzSocial and Board Member and Committee Chair for The Direct Marketing Association International Echo Awards. Noted for his innovation in Social Media Marketing and ABM, Mark is widely recognized for his marketing approach and global experience.

BlogResources
People seated around a table working. On the table, there are iPads, laptops, pens, and scattered pages.
How to Develop Predictive Analytics Models for Marketing

How to Develop Predictive Analytics Models for Marketing

Here’s something you might have figured out about ABM by now: success might look different from what it looked like in your company’s pre-ABM era. Maybe you don’t know what it looks like at all — which wouldn’t be surprising, considering research shows that 82% of ABM programs fail to achieve measurable success.

BlogResources
Someone is holding a pen and taking notes on a notebook.
Let your Prospects’ Behavior Drive your Content Strategy

Let your Prospects’ Behavior Drive your Content Strategy

Before predictive analytics, content marketing – and marketing in general – raised a lot of question marks. When a piece of content was hot, you’d get to enjoy the surge, but not have any great insight about what was making it work or who was really enjoying it. Content that would flop would simply flop – you’d know not to do that again, but why?