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Integrating Non-Traditional Marketing Automation Tools
Marketing automation is no longer just programmed emails, administrative tasks and daily maintenance but about end-to-end marketing solutions driven by AI. Because of this, response marketing automation tools were designed…Read More -
Empowering Your ABM Strategy Through Email Integration
One of the greatest opportunities in ABM today is to integrate the data and messaging of marketing’s most valuable communication channel, email marketing. So why is it that most B2B…Read More -
Visualize Your Account Universe In A Waterfall View Automatically
Bringing A New Lens to The Demand management Process Account Based Marketing (ABM) relies upon the premise that both sales and marketing are aligned across a single lead criteria. When…Read More -
Using Predictive and Programmatic Together
Another one? Seriously? How many articles did you have to read about how cookie-based targeting is better than IP targeting, and IP targeting is better than cookie targeting? Maybe the…Read More -
Account-Based Advertising Technology – The IP vs Cookie Debate...
Just another article about why cookie-based targeting is better than IP targeting, and IP targeting is better than cookie targeting? At MRP, we view things a little differently. Maybe the…Read More -
Account-Based Advertising Technology – The IP vs Cookie Debate...
How many times have you heard cookie-based targeting is better than IP targeting, and IP targeting is better than cookie targeting? Maybe the right answer is much easier - They’re…Read More -
4 Things To Look For When Sourcing A Content Syndication Partner
When selected rationally, a content syndication partner can provide your business with not only the knowledge to extend the content reach of your organization, but to garner greater insights and…Read More -
Speed Force: Providing complex analytics at lightning speed
How many vendors in our space promote their offerings as “omnichannel, real-time marketing personalization using big data and AI”? As much as the hype has overstated what AI might do…Read More -
Is Your ABM Platform As Enterprise As You Are?
Existing account-based marketing (ABM) platforms have their roots in serving the needs of early-stage organizations. While this can be construed as a natural state of development for the VC backed,…Read More