Resources & Insights

Learn more about data-driven sales and marketing and how it
drives customer engagement.

BlogResources
Personalization Must Be Multi-Dimensional And Omnichannel

Personalization Must Be Multi-Dimensional And Omnichannel

Enterprise companies must align with customers not only through the content of their campaigns, but by delivering in the right channels at the right time, in concert with teams across the global enterprise. For companies operating at enterprise scale, relying on isolated data signals can lead to inaccurate insights – and when repeated in siloed teams, redundant and irrelevant messaging can result.

BlogResources
ABM Platform Capabilities Must Reflect The Global Reality Of The Enterprise

ABM Platform Capabilities Must Reflect The Global Reality Of The Enterprise

Global enterprise marketing across borders is far more complex than the translation of marketing assets or setting up a satellite office. Additional complexity resides in the market environment created by government, regulatory bodies, and other societal institutions that shape buyers' behaviors. Understanding these dynamics can help marketers work more effectively to achieve their organizations’ business objectives.

BlogResources
Multitenancy Is Foundational To Enterprise-Class ABM Success

Multitenancy Is Foundational To Enterprise-Class ABM Success

Enterprise companies whose operations span regions, languages, and lines of business need ABM capabilities that balance enterprise-wide orchestration with granular multitenant personalization. With its balanced approach, MRP was recently named a Leader in the Forrester New Wave™: Account-Based Marketing Platforms, Q1 2022 report, with Forrester noting, “MRP excels at mature, omnichannel ABM programs that require global data capabilities and multitenant deployments for consistent ABM strategies across many regions.”

BlogResources
The 3 Trends That Will Make or Break Your ABM Program This Year

The 3 Trends That Will Make or Break Your ABM Program This Year

The first quarter of 2022 is already drawing to a close, and one thing is certain: the B2B marketing environment is more complex than ever. In an attempt to keep up with changing customer needs, enterprise marketers are facing significant challenges of scale and scope. SVP of Enterprise Sales Peter Murphy, digs into the strategies and technology that allow enterprise marketers to adapt to the constantly changing business landscape that will define 2022

BlogResources
Top Analyst Firm: Data, Insights & Orchestration Are Required for ABM

Top Analyst Firm: Data, Insights & Orchestration Are Required for ABM

Forrester Research New Tech report finds that ABM “has evolved into a strategy comprising a range of people, processes, and technologies” and recognizes MRP in the late stage maturity and ABM platform segments. In an overview of 26 vendors designated as “emerging” by Forrester, MRP received a “Late Stage” designation based on its revenue, funding, and headcount. Forrester also listed MRP’s vertical market focus in the technology, financial services, and business services sectors.

BlogResources
Celebrate Black History Month with MRP!

Celebrate Black History Month with MRP!

Black History Month is an annual celebration of achievements by African Americans and a time for recognizing their central role in U.S. history originally established as a week-long celebration in 1926 by Carter G. Woodson, founder of the Association for the Study of African American Life and History. MRP will be joining this historic celebration the entire month of February through various programming that includes weekly employee spotlights recognizing Black MRP employees for their excellence.

BlogResources
MRP Invites Enterprise Marketers to Level Up for ABM Success in 2022 at #B2BMX

MRP Invites Enterprise Marketers to Level Up for ABM Success in 2022 at #B2BMX

Constant adaptation is the new normal for 2022, and B2B leaders recognize that ABM is critical to keep pace with shifting customer needs and increasingly fluid digital and physical channels. As the leading global ABM platform for enterprises, MRP is poised to help companies thrive in this dynamic environment, and will help marketers step into the future of ABM at the 2022 B2BMX conference, which will be held Feb. 28 - March 2 in Scottsdale, Arizona.

BlogResources
Gartner States Digital & Human Connections Will Define B2B Marketing in 2022 – MRP is One Step Ahead

Gartner States Digital & Human Connections Will Define B2B Marketing in 2022 – MRP is One Step Ahead

MRP clients are poised to have their best year yet as analysts’ crystal ball reveals that orchestration - not simply digital-first initiatives - will hold the key to 2022 success. With the next-generation of MRP Prelytix, we’re introducing new SaaS innovations for collaboration, orchestration, and personalization that exceed predictions and move far beyond ABM market requirements scope by Gartner and others.

BlogResources
A Message From Our CEO

A Message From Our CEO

As 2021 comes to an end, we’re inspired and grateful for our wonderful clients and partners who continue to navigate uncertainty with grace and finesse. I would like to sincerely thank all of you who have participated and engaged with MRP, supported us, and inspired us over the past 12 months. You have helped us achieve more than we ever thought possible and created a positive impact where it matters most.

BlogResources
Data is the Fuel to Power Enterprise Growth in 2022

Data is the Fuel to Power Enterprise Growth in 2022

Data - and the corresponding ability to understand intent, predict action, and orchestrate omnichannel engagement - has never been more important to ABM practitioners. When it comes to driving successful enterprise ABM programs, there is no one better than MRP’s leading-edge customers. As we head into 2022, here are insights and strategies from the best in the business.