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Resources & Insights
Learn more about data-driven sales and marketing and how it
drives customer engagement.
Irish American Business Chamber and Network of Philadelphia joins forces with the Irish Echo to host the Irish Small Business 50 in the City of Brotherly Love.
Account Based Marketing (ABM) is one of those topics that seems to be everywhere in 2017, but finding organizations who are using it effectively is a little harder. In a recent research, 82% of ABM programs fail to achieve end to end maturity because marketers are viewing ABM as a tactical strategy rather than an engagement strategy, but when ABM is used effectively, the percentage of participants who had a high MQL conversion rate, rose from 50% to 85%.