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The Account Based Marketing Assessment – Creating a Seamless Funnel

The Account Based Marketing Assessment – Creating a Seamless Funnel

Account Based Marketing (ABM) is one of those topics that seems to be everywhere in 2017, but finding organizations who are using it effectively is a little harder.  In a recent research, 82% of ABM programs fail to achieve end to end maturity because marketers are viewing ABM as a tactical strategy rather than an engagement strategy, but when ABM is used effectively, the percentage of participants who had a high MQL conversion rate, rose from 50% to 85%.