The Next Generation Of Intent: From Data To Actionable Insights

The Next Generation Of Intent: From Data To Actionable Insights

When coupled with the increase in digital communication for personal and business activities, organizations are facing significant competition for buyers’ attention. Rather than sending more messages that dial up the volume of the digital noise, organizations must instead humanize their marketing. Throughout this report, we’ll analyze the creation of H2H marketing campaigns by discussing:

– Why organizations can’t solely rely on third-party data;

– Best practices of creating human connections;

– Strategies of merging multiple data sources to create a full view of the buyer and/or buying committee;

– How to operationalize intent data in all forms; and

– The technology needed to assist in the humanization process.