The Marketer’s Roadmap To Mature Account-Based Experiences

The Marketer’s Roadmap To Mature Account-Based Experiences

In a rush to accelerate the delivery of “account-based experiences” (ABX), the platforms that support it have become a critical bottleneck, creating yet another siloed system that adds to the complexity and undermines the outcomes it is intended to improve.

This whitepaper examines how marketers can break through the conjecture that account-based experiences can exist within a platform that enables linear, top-down campaigns. So-called ABX will never unlock high-performing account-based orchestrations until they can personalize and contextualize multichannel engagement at scale, across platforms, and across teams.