The Future of Enterprise Account-Based Marketing
The Future of Enterprise-Class Account-Based Marketing
Today’s ABM platform is the Swiss-Army knife of marketing software: able to do almost anything, but nothing particularly well. As enterprises rush to accelerate the delivery of effective account-based marketing programs, the platforms which support it have become a critical bottleneck.
Enterprise organizations have a sophisticated go-to-market approach, with specialized teams focused on products or geographies and subject matter experts who compose their ABM program development. This sophisticated go-to-market approach creates a paramount need for ABM to be actionable across all teams, driving the need for a multitenant, collaborative platform.