Simplifying The Complexities Of ABM For Enterprise Organizations

Companies using ABM report at least a 10% increase in revenue, with some as high as 30%, according to Demand Metric. But for sophisticated enterprise-class organizations, commonly held ABM best practices don’t make sense. 

– The power of account-based marketing (ABM) to deliver ROI is indisputable. Companies using ABM report at least a 10% increase in revenue, with some as high as 30%, according to Demand Metric. ITSMA reported 87% of marketers said ABM outperforms their traditional marketing investments. But for sophisticated enterprise-class organizations, commonly held ABM best practices don’t make sense. Such organizations already have a wealth of market experience and sizable investments in marketing technologies, multichannel programs, scoring methodologies, and reporting. Adding a new and disconnected strategy and technology is more likely to confuse audiences, break measurement systems, and drive up the cost of acquisition than to deliver ROI.

This E-book will explore:

– Why the current ABM “best practice” disconnect exists and the risks of a one-size-fits-all approach;
– Why the current ABM “best practice” disconnect exists and the risks of a one-size-fits-all approach;
– Common challenges hindering organizations from building true enterprise-class, buyer-focused ABM programs;
– Why ABM should complement a multichannel environment, not act as a new “bolt-on” silo;
– Why enterprise ABM requires a multi-tenant, omnichannel approach; and
– An enterprise-grade framework built to help you select vendors and execute high-impact ABM programs.

 

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