Simplifying The Complexities Of ABM For Enterprise Organizations

What’s Working & What To Avoid When Adopting Enterprise-Class ABM Strategies

The power of account-based marketing (ABM) to deliver ROI is indisputable. Companies using ABM report at least a 10% increase in revenue, with some as high as 30%, according to Demand Metric. ITSMA reported 87% of marketers said ABM outperforms their traditional marketing investments.  But for sophisticated enterprise-class organizations, commonly held ABM best practices don’t make sense. Such organizations already have a wealth of market experience and sizable investments in marketing technologies, multichannel programs, scoring methodologies, and reporting. Adding a new and disconnected strategy and technology is more likely to confuse audiences, break measurement systems, and drive up the cost of acquisition than to deliver ROI.

This E-book will explore:

  • Why the current ABM “best practice” disconnect exists and the risks of a one-size-fits-all approach;
  • Why the current ABM “best practice” disconnect exists and the risks of a one-size-fits-all approach;
  • Common challenges hindering organizations from building true enterprise-class, buyer-focused ABM programs;
  • Why ABM should complement a multichannel environment, not act as a new “bolt-on” silo;
  • Why enterprise ABM requires a multi-tenant, omnichannel approach; and
  • An enterprise-grade framework built to help you select vendors and execute high-impact ABM programs.

 

Click here to access the E-book, free!

 

MRP Prelytix

The Only Enterprise Class Predictive ABM Platform™ Free Product Tour