Insights to Action – Scale Account Based Marketing Success
Join us as Jim Regan, CMO and Co-Founder of MRP, discusses how Account Based Marketing and Predictive Analytics are converging to deliver actionable triggers that transform your customers’ experiences forever.
Jim will share his perspectives on why utilizing machine learning to make predictions on prospects’ buying patterns and using those predictions to inform your content strategy has shown greater results and how to turn these insights into a scalable ABM campaign.
Here’s what you’ll learn from this webinar:
• Why predictive analytics should inform and operationalize your ABM strategy
• How MRP closes the loop on integrated ABM strategies so clients can identify and replicate high performing tactics, all on a global scale.
• How centralized insights can enable a consistent content strategy by target account