Resource Center

MRP Strengthens Market Reach and Global Scale in B2B Data Through Strategic Combination with CONTENTgine.

This combination will establish MRP as an end-to-end provider that covers the entire B2B technology sales and marketing process. This includes demand generation across all stages of the buyer’s journey, integrated multi-channel solutions, proprietary first-party down-funnel intent buying signals, and sales pipeline activations.

Beyond acquisition: The true cost of martech stack underutilization

This e-book will share tips, best practices, and will highlight why savvy B2B marketers don’t rely on diluted, one-size-fits-all technology. They grasp the nuances of their go-to-market strategy, recognizing both its limitations and strengths, and integrate specialized technologies as needed.

Surfs Up! Diving into Marketing Communities, ABM & Alignment: B2Boring With Brian Strauss

Join Chris in a candid conversation with Brian Strauss, co-founder of Demand Collective and a powerhouse in demand generation marketing. Dive into marketing with actionable insights, practical strategies, and real-life experiences that help demystify the complexities of demand gen.

MRP To Lead Enterprise Revenue Teams into the Next Era of Account-Based Strategies at #B2BMX

MRP To Lead Enterprise Revenue Teams into the Next Era of Account-Based Strategies at #B2BMX

MRP, the leader in account-based solutions for the global enterprise, is proud to attend as a Platinum Sponsorship at the 2023 B2B Marketing Exchange (B2BMX) held February 27 through March 1 in Scottsdale, Arizona. To fuel enterprise marketing success, MRP will provide a view into connected ABM customer journey solutions, industry leader insights, and resources at the conference, including feedback on driving innovation in account-based sales and marketing.

New Research Report: The B2B Buying Journey Is Not Linear

New Research Report: The B2B Buying Journey Is Not Linear

The report describes how ABM leaders have adapted to new buying behaviors such as “looping” to repeat or update steps of the evaluation process; using multiple digital channels simultaneously for research; and conducting the vast majority of research independently – vendor sales rep meetings make up only 17% of buying groups’ time, Gartner found.

Beyond Intent: Harnessing Next-Gen AI To Advance Your ABM Strategies

Beyond Intent: Harnessing Next-Gen AI To Advance Your ABM Strategies

As every B2B professional knows, your decisions are only as good as your data. Learn how to trust in data again with a deeper understanding of intent, AI/machine learning, and predictive analytics. Join MRP’s CMO Mark Ogne as he shares an insider’s view into a more informed, more connected, more contextual world of account-based intelligence.

How to Accelerate ABM Impact Within the Enterprise

How to Accelerate ABM Impact Within the Enterprise

The most mature account-based orchestrations are adaptive, understanding a target’s changing needs, aligning content to those desires, and delivering personalized experiences consistently across multiple channels. This demands a new approach to data management, better use of intent and predictive insights, and fully synchronized orchestration.

The Role of ABM Technologies in the Enterprise

The Role of ABM Technologies in the Enterprise

In this session, guest speaker Malachi Threadgill, Principal Analyst at Forrester Research, will discuss why Enterprises need to look at ABM platform capabilities from a different lens and key considerations around data management, insights, and true omnichannel orchestration.