Resource Center
How LastPass Doubled Conversion Rates By Leveraging Intent-Based ABM Strategies
Realizing that LastPass needed a solid account-based marketing (ABM) strategy to better align marketing and sales and generate more qualified engagement, Slavin partnered with MRP, an enterprise-class ABM technology and solutions provider, to innovate LastPass’s strategies.
MRP To Lead Enterprise Revenue Teams into the Next Era of Account-Based Strategies at #B2BMX
MRP, the leader in account-based solutions for the global enterprise, is proud to attend as a Platinum Sponsorship at the 2023 B2B Marketing Exchange (B2BMX) held February 27 through March 1 in Scottsdale, Arizona. To fuel enterprise marketing success, MRP will provide a view into connected ABM customer journey solutions, industry leader insights, and resources at the conference, including feedback on driving innovation in account-based sales and marketing.
New Research Report: The B2B Buying Journey Is Not Linear
The report describes how ABM leaders have adapted to new buying behaviors such as “looping” to repeat or update steps of the evaluation process; using multiple digital channels simultaneously for research; and conducting the vast majority of research independently – vendor sales rep meetings make up only 17% of buying groups’ time, Gartner found.
2022 State Of ABM: Account-Based Strategies Continue Experiential Evolution
This report will share tips, best practices and use case examples of how marketers are upping their ABM game. It will highlight how ABM leaders are increasing their personalization efforts for maximum revenue generation and brand building.
Q&A With MRP’s Mark Ogne: Tackling The Challenges of Controlling Multi-Channel Messaging
Personalization is one of the key aspects of ABM, however, it can be challenging when it comes to multi-channel messaging. Mark Ogne, CMO at MRP, speaks to Media7 and sheds light on the transformation in B2B space, personalization in ABM and provides a vision for a substantial ABM strategy.
By Any Other Name: Focus On Orchestration, Not A New Buzzword, To Achieve ABM Success
ABM is rapidly maturing as a practice, not a moment too soon. Competition for attention and engagement is fierce. Amidst thousands of digital messages bombarding your buyers daily, you must demonstrate an understanding of their needs more granularly than ever. To make meaningful connections with prospects and customers amidst these changes, ABM programs that shift their initiatives to focus on highly personalized experiences tailored to the account level, individual locations, and buyer roles are driving revenue impact.
Beyond Intent: Harnessing Next-Gen AI To Advance Your ABM Strategies
As every B2B professional knows, your decisions are only as good as your data. Learn how to trust in data again with a deeper understanding of intent, AI/machine learning, and predictive analytics. Join MRP’s CMO Mark Ogne as he shares an insider’s view into a more informed, more connected, more contextual world of account-based intelligence.
ABM For Revenue Impact: Transition From Silo To Symphony
Join MRP thought leaders online during the B2B Summit’s Digital Experience as they expose the myths of ABM – and share five enabling criteria for ABM success, plus foundational elements of success for enterprise organizations like Dell Technologies, Oracle, and SAP.
How to Accelerate ABM Impact Within the Enterprise
The most mature account-based orchestrations are adaptive, understanding a target’s changing needs, aligning content to those desires, and delivering personalized experiences consistently across multiple channels. This demands a new approach to data management, better use of intent and predictive insights, and fully synchronized orchestration.
The Role of ABM Technologies in the Enterprise
In this session, guest speaker Malachi Threadgill, Principal Analyst at Forrester Research, will discuss why Enterprises need to look at ABM platform capabilities from a different lens and key considerations around data management, insights, and true omnichannel orchestration.
The Marketer’s Roadmap To Mature Account-Based Experiences
In a rush to accelerate the delivery of “account-based experiences” (ABX), the platforms that support it have become a critical bottleneck, creating yet another siloed system that adds to the complexity and undermines the outcomes it is intended to improve. This whitepaper examines how marketers can break through the conjecture that account-based experiences can exist within a platform that enables linear, top-down campaigns.