Resource Center
Beyond acquisition: The true cost of martech stack underutilization
This e-book will share tips, best practices, and will highlight why savvy B2B marketers don’t rely on diluted, one-size-fits-all technology. They grasp the nuances of their go-to-market strategy, recognizing both its limitations and strengths, and integrate specialized technologies as needed.
MRP Announces Additional Enhancements, Identifying In-Market Accounts for B2B Revenue Teams
By adding tracked engagement with content aligned with buying interest, including review sites and case studies to MRPs already robust intent engine, B2B revenue teams can more effectively prioritize budgets and resources for maximum pipeline creation in a challenging market.
Beyond acquisition: The true cost of martech stack underutilization
This e-book will share tips, best practices, and will highlight why savvy B2B marketers don’t rely on diluted, one-size-fits-all technology. They grasp the nuances of their go-to-market strategy, recognizing both its limitations and strengths, and integrate specialized technologies as needed.
Surfs Up! Diving into Marketing Communities, ABM & Alignment: B2Boring With Brian Strauss
Join Chris in a candid conversation with Brian Strauss, co-founder of Demand Collective and a powerhouse in demand generation marketing. Dive into marketing with actionable insights, practical strategies, and real-life experiences that help demystify the complexities of demand gen.
Boiler Room Sales Dude…No Thanks!: B2Boring With DemandJen
Join Chris in a dynamic conversation with Jen Allen-Knuth, the revolutionary mind behind “DemandJen”. This episode is a deep dive into the transformative landscapes of sales and marketing, illuminating the pathways of evolution and innovation in the field.
Seasonal Shifts & Strategic Branding: B2Boring With Steve Armenti
Join Chris Rack, CEO of MRP, and Steve Armenti, Head of Demand Generation at Google, as they unpack B2B marketing. In this episode, they navigate through personal and professional seasonal changes, sharing how these transitions mirror shifts in marketing strategies.
Capturing Demand With Creativity: B2Boring with Michelle Liro
Chris Rack from the B2Boring podcast and Michelle Liro of Definitive Healthcare sit down to discuss B2B marketing.
MRP Announces Additional Enhancements, Identifying In-Market Accounts for B2B Revenue Teams
By adding tracked engagement with content aligned with buying interest, including review sites and case studies to MRPs already robust intent engine, B2B revenue teams can more effectively prioritize budgets and resources for maximum pipeline creation in a challenging market.
Finding Your Market Niche to Drive Demand: B2Boring With Javi Cano
In this insightful episode, we unpack the upsides and downsides of event marketing, explore the art of finding that perfect marketing niche, and discuss innovative ways to drive demand when traditional methods hit a wall.
Affiliates, Influencers, and Four Seconds of Finance: B2Boring with Darryl Praill
Join the dynamic duo, host Chris Rack CEO of MRP, and co-host Darryl Praill, CMO at Agorapulse as they dive deep into the riveting world of B2B marketing in the debut episode of the B2Boring podcast.
Uncovering the Value of Account Intelligence: How to Harness Buying Signals Beyond Intent Data
In today’s data-driven world, “intent data” has become a buzzword that marketers are throwing around and using as their catch-all solution. The idea of capturing users’ online activities and using those signals to understand their “buying behavior” has become critical to unlocking new opportunities for growth. Enter the ability of account intelligence to reveal much more.