Resource Center

MRP Strengthens Market Reach and Global Scale in B2B Data Through Strategic Combination with CONTENTgine.

This combination will establish MRP as an end-to-end provider that covers the entire B2B technology sales and marketing process. This includes demand generation across all stages of the buyer’s journey, integrated multi-channel solutions, proprietary first-party down-funnel intent buying signals, and sales pipeline activations.

Beyond acquisition: The true cost of martech stack underutilization

This e-book will share tips, best practices, and will highlight why savvy B2B marketers don’t rely on diluted, one-size-fits-all technology. They grasp the nuances of their go-to-market strategy, recognizing both its limitations and strengths, and integrate specialized technologies as needed.

Surfs Up! Diving into Marketing Communities, ABM & Alignment: B2Boring With Brian Strauss

Join Chris in a candid conversation with Brian Strauss, co-founder of Demand Collective and a powerhouse in demand generation marketing. Dive into marketing with actionable insights, practical strategies, and real-life experiences that help demystify the complexities of demand gen.

MRP Announces the Appointment of Christopher Rack As CEO

MRP Announces the Appointment of Christopher Rack As CEO

Chris joins MRP with 16 years of B2B sales and marketing technology experience, leading teams in high-growth organizations and helping clients successfully navigate complex and constantly changing business environments. Chris joins MRP from DemandScience, where he served as Chief Revenue Officer, and brings a wealth of experience in growing businesses and leading teams in demand and lead generation.

MRP Positioned As The Leader in the 2023 SPARK Matrix for ABM Platforms by Quadrant Knowledge Solutions

MRP Positioned As The Leader in the 2023 SPARK Matrix for ABM Platforms by Quadrant Knowledge Solutions

Quadrant Knowledge Solutions announced today that it has named MRP a 2023 technology leader in the analysis of the global SPARK MatrixTM: Account-Based Marketing Platform market, 2023. Established by Quadrant Knowledge Solutions (QKS), SPARK Matrix includes the positioning of leading ABM vendors with a global impact. This is the third consecutive year that MRP has received a leadership position across the parameters of technology excellence and customer impact, ranking above nearly all other vendors in the Matrix.

Overcoming Digital Fatigue: How Conversational ABM Can Confront The Marketing Oversaturation Problem

Overcoming Digital Fatigue: How Conversational ABM Can Confront The Marketing Oversaturation Problem

Conversational marketing is fast becoming a core offering for enterprise ABM marketers – but scaling the nuance and complexity of a human-to-human dialogue takes more than a chatbot app. Comprehensive orchestration across the enterprise, accelerated by the power of artificial intelligence (AI), is a must to achieve real-time conversations that are satisfying and effective.

MRP Brings Enterprise ABM Innovation & Best Practices to MarTech® Conference

MRP Brings Enterprise ABM Innovation & Best Practices to MarTech® Conference

Virtual mainstage session with ABM expert practitioner Megan Creighton from Ricciardi Group will reveal the high-impact account-based strategies that build pipeline and drive revenue. This highlight presentation draws on Megan’s expertise in data-driven marketing to provide concrete best practices for using predictive account intelligence to respond in the moment to buyer and account journey.

ServiceNow’s Heather Rath Named 2022 B2B Innovator by Demand Gen Report

ServiceNow’s Heather Rath Named 2022 B2B Innovator by Demand Gen Report

MRP, the only enterprise-class account-based sales and marketing platform, today announced that distinguished partner Heather Rath, ServiceNow’s Director of Field Marketing West, has been recognized as a 2022 B2B Innovator in the Sales Driver category. Rath was recognized for her notable success in enabling her sales counterparts to engage, educate and close deals in the latter stage of the buyer journey.

MRP Prelytix Named “Best ABM Platform” in 2022 MarTech Breakthrough Awards

MRP Prelytix Named “Best ABM Platform” in 2022 MarTech Breakthrough Awards

MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies, and products in the global marketing, sales, and advertising technology industry, today announced that MRP Prelytix, the only enterprise-class account-based sales, and marketing platform, has been recognized as “Best Account Based Marketing Platform” in the fifth annual MarTech Breakthrough Awards program.

Adopting An ABM Strategy For Market-Led Growth

Adopting An ABM Strategy For Market-Led Growth

In this session, guest speaker Priyanka Panhale, Research Analyst at Quadrant Knowledge Solutions, will explore the crucial technological considerations surrounding synthesizing data across multiple sources, eliminating tech and people silos, and taking a collaborative approach to ABM.