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Visualize Your Account Universe In A Waterfall View Automatically
Bringing A New Lens to The Demand management Process Account Based Marketing (ABM) relies upon the premise that both sales and marketing are aligned across a single lead criteria. When…Read More Insights -
Using Predictive and Programmatic Together
Another one? Seriously? How many articles did you have to read about how cookie-based targeting is better than IP targeting, and IP targeting is better than cookie targeting? Maybe the…Read More Insights -
Account-Based Advertising Technology – The IP vs Cookie Debate...
Just another article about why cookie-based targeting is better than IP targeting, and IP targeting is better than cookie targeting? At MRP, we view things a little differently. Maybe the…Read More Insights -
Account-Based Advertising Technology – The IP vs Cookie Debate...
How many times have you heard cookie-based targeting is better than IP targeting, and IP targeting is better than cookie targeting? Maybe the right answer is much easier - They’re…Read More Insights -
4 Things To Look For When Sourcing A Content Syndication Partner
When selected rationally, a content syndication partner can provide your business with not only the knowledge to extend the content reach of your organization, but to garner greater insights and…Read More Insights -
Speed Force: Providing complex analytics at lightning speed
How many vendors in our space promote their offerings as “omnichannel, real-time marketing personalization using big data and AI”? As much as the hype has overstated what AI might do…Read More Insights -
Behind The Hype: The ABM Glossary For B2B Marketers
Separate Fact from Fiction with MRP’s ABM Glossary for B2B Marketers The majority of the account based marketing (ABM) buzzwords and hype originated from the early adoption of vendors selling…Read More -
Is Your ABM Platform As Enterprise As You Are?
Existing account-based marketing (ABM) platforms have their roots in serving the needs of early-stage organizations. While this can be construed as a natural state of development for the VC backed,…Read More Insights -
New Hope In The Battle Against Account Based Spam?
B2B buyers engage with brands when the content is in the context of their needs. The quickest way to become unconnected is to shove messages that are irrelevant in the…Read More Insights