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MRP Releases COVID-19 Working from Home – Intent Trends Report
Covid-19 and Working From Home - Trends and market insights found in the Virtual Office, Unified Communications, and Video Conference industries PHILADELPHIA - May 05, 2020 - (Business Wire) - MRP…Read More -
MRP Intent Trends Report: COVID-19
Global, life-changing events are making an indelible impression across the technology industry, including some of the key players. Read this report to understand the inside view of how working from…Read More -
Moving Beyond Sales & Marketing Alignment
Although the sales-marketing disconnect and rivalry has certainly kept life, business, and company gossip interesting, organizations must evolve. If companies want to reap the rewards of ABM, it is critical…Read More -
MRP Named Top Performer in the Spring 2020 Account-Based...
MRP has been named a Top Performer in the Account-Based Marketing Platforms category for the Spring 2020 Customer Success Report published by FeaturedCustomers. FeaturedCustomers is the leading customer success content…Read More -
Redefining Omnichannel Advertising In The Age Of The Customer
In today's programmatic era, the ad ecosystem has lost sight of the role advertising plays in delivering value to the parties that matter. In an era of unimpeded automation, driven…Read More -
Collaborative ABM: Beyond Sales & Marketing Alignment
As we asserted in our recent white paper, Humanizing the Account-Based Marketing Experience, a marketing/sales duo that doesn’t respect each other can torpedo even the best Account-Based Marketing (ABM) program.…Read More -
Predictive Analytics Boosts Effectiveness Of ABM With Channel...
As published by Channel Marketer Report Through-partner account-based marketing initiatives are gaining steam, especially when prospective customers are identified with the help of predictive analytics solutions. Pointing partners in the…Read More -
Intent Is Not Predictive: Intent Data Meets Predictive Scoring
The fact is that intent data isn’t predictive… it’s backward-looking, it poses significant latency as a marketing trigger, and it involves a lot more than a subscription with a single…Read More -
Unified Account Intelligence Empowers Enterprise-Class B2B...
MRP releases industry leading ABM functionality to put control in the hands of marketers: data management, AI modeling and scoring, audience activations, and cross platform account based reporting. PHILADELPHIA,…Read More