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Unified Account Intelligence Empowers Enterprise-Class B2B...
MRP releases industry leading ABM functionality to put control in the hands of marketers: data management, AI modeling and scoring, audience activations, and cross platform account based reporting. PHILADELPHIA,…Read More -
Leader In Enterprise-Class ABM Signs On As Sponsor For B2B Sales...
MRP clients, US Bank and Oracle NetSuite, set to share resulting revenue growth and increase in market share experienced through the deployment of MRP Prelytix Philadelphia, PA - February 17,…Read More -
MRP Appoints Pierre Custeau as Senior Vice President of Product
PHILADELPHIA- January 28, 2020 -(Business Wire) -MRP Prelytix, the only enterprise class predictive ABM platform, has appointed industry veteran Pierre Custeau as Senior Vice President of Product. As SVP of Product,…Read More -
MRP Welcomes Senior Vice President of Global ABM
PHILADELPHIA--(BUSINESS WIRE)--MRP Prelytix, the only enterprise class predictive ABM platform, has appointed Garry Dawson as Senior Vice President of Global ABM. Dawson will lead MRP’s account based marketing services and…Read More -
MRP Prelytix recognized As Leading Enterprise Class Marketing...
MRP Prelytix recognized As Leading Enterprise Class Marketing Platform Best in Biz Awards’ MRP Prelytix Enterprise Product of the Year - Marketing Software Category Silver Award Winner PHILADELPHIA – December…Read More -
MRP Prelytix Is Designed To Power ABM Campaigns With Real-Time AI
As Published by Demand Gen Report MRP Prelytix is an ABM Platform designed to power global enterprise programs. The technology and services aim to help identify the needs and…Read More -
Reclaiming Channel Partners’ Rightful Spot in ABM
Today, a mere one in three channel marketers are confident that they can optimize their MDF spend. Perhaps this is spurred by the fact that 59% say they have zero…Read More -
MRP Welcomes General Manager of EMEA Operations
DUBLIN--(BUSINESS WIRE)--MRP, a subsidiary of First Derivatives plc, has appointed Gavin Walsh as General Manager of EMEA Operations, as part of MRP’s plan to expand further across Europe. Gavin will…Read More -
Advancing ABM’s Role As A Sales Enabler
In an age when modern marketing dominates content and conversations, tried-and-tested tactics like inside sales are often left out. Inside sales has been a critical success factor for winning B2B…Read More