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ABM’s Potential Is Endless. But We’re Already Endangering It
As published by DemandGen Report We’ve all seen the buzzwords in recent years. Big Data. Artificial Intelligence. Smart everything, from toilets to thermostats. Companies rush to keep up with the…Read More -
Make Content Experiences the Epicenter of B2B Customer Engagement
B2B buyers engage with brands when the content is in the context of their needs. The quickest way to become unconnected is to shove messages that are irrelevant in the…Read More -
The Real Benefits of Account-Based Marketing: Q&A with...
“Today, ABM is too often deployed as a “bolt on” tactic to demand generation. In the next 3-5 years, it will become the standard way for B2B companies to implement…Read More -
MRP Named “Leader” in ABM by Leading European Analyst Firm...
PHILADELPHIA--(BUSINESS WIRE)--MRP Prelytix, the only enterprise class predictive ABM platform, today announced that Ovum, a market-leading data, research and consulting business based in the UK, named MRP Prelytix a leader…Read More -
MRP Honored At The Drexel LeBow Analytics 50 Awards
MRP recognized for data analytics excellence, driving pipeline and building awareness for clients at global scale MRP, the only enterprise-class predictive ABM software, has been recognized for excellence in data analytics…Read More -
MAP’s Next Chapter: Account Based Engagement Platforms
Over the past decade, the marketing automation industry has undergone massive transformation. Spending in the United States is forecast grow to 25 billion U.S. dollars in 2023 according to Forrester.…Read More -
Integrating Non-Traditional Marketing Automation Tools
Marketing automation is no longer just programmed emails, administrative tasks and daily maintenance but about end-to-end marketing solutions driven by AI. Because of this, response marketing automation tools were designed…Read More -
Empowering Your ABM Strategy Through Email Integration
One of the greatest opportunities in ABM today is to integrate the data and messaging of marketing’s most valuable communication channel, email marketing. So why is it that most B2B…Read More -
MRP Prelytix Launches Revolutionary ABM Waterfall Visualization
Enterprise marketers now have the power to combine data from disconnected marketing activities into a unified demand waterfall and account view. PHILADELPHIA, May 6, 2019/ PRNewswire/ - MRP, the only…Read More