Resource Center
MRP Prelytix recognized As Leading Enterprise Class Marketing Platform
PHILADELPHIA – December 12, 2019 – MRP Prelytix, the only enterprise class predictive ABM platform, has been recognized by the Best In Biz Awards, as the Silver winner in their Enterprise Product of the Year – Marketing Software category. As the only independent business awards program judged by prominent editors and reporters from top-tier publications in North America, Best in Biz Awards’ entrants have spanned the spectrum, from the most innovative local companies and start-ups to some of the most recognizable global brands.
MRP Prelytix Is Designed To Power ABM Campaigns With Real-Time AI
MRP Prelytix is an ABM Platform designed to power global enterprise programs. The technology and services aim to help identify the needs and buyer’s journey stage of each target account and apply real-time AI to trigger orchestrations across seven channels, in 20 languages.
AI: Evolution of the insurance industry, not disruption.
As the opportunities for artificial intelligence (AI) continue to infiltrate almost every business, one vertical that is yet to fully exploit the relevant opportunities is the insurance industry. Despite 85% of insurance executives stating AI would be critical to their business’ future, a survey last year by Willis Towers Watson showed that 74% of respondents felt the insurance industry has failed to show leadership in digital innovation.
Predictive Analytics: A Customer Retention Game Changer
Prospecting into net new accounts is one thing. Selling to and keeping your current customers is something else altogether. On average it costs 5 times more to acquire new customers than it does to keep current ones. The ability to predict when high value customers are likely to defect, can be the difference between business success and failure.
Extending the Digital Influence of Financial Services with Predictive Analytics
Despite 98% agreeing the delivery of digital services is a critical component to the future of their business, 95% of global business decision makers face challenges when it comes to achieving a more successful digital strategy, including budget constraints, lack of visibility to manage the digital experience and legacy infrastructure.
A Predictive Analytics Dystopia?
This week we celebrated the 16th anniversary of Steven Spielberg’s dystopian sci-fi film Minority Report. Although we’re still a long way off from the film’s antiutopian 2054 location, this hasn’t prevented the film making predictions about today’s modern technology, particularly surrounding artificial intelligence (AI) and predictive analytics.
The Prescription for AI
A recent report published by Accenture, suggests Artificial Intelligence (AI) will lead to billions in savings within the US healthcare sector over the next four years. With commercialized and scaled solutions such as devices connected to AI-based predictive analytics models already in place, the healthcare industry is on course to save nearly $150 billion by 2020.
B2B Marketing Doesn’t Have To Mean “Boring-to-Boring”
Account-based marketing (ABM) can transform your customer’s experience from traditional to extraordinary. Technologies such as predictive analytics, machine learning and AI help marketers make better predictions, smarter decisions, and increase customer engagement. ABM can change the way customers experience your brand, consistently adding value to their experiences with you.
The Road to ABM Success Isn’t Always Paved
Account-based marketing is a B2B strategy approach that aligns marketing and sales efforts with a single goal in mind: to deepen engagements at the accounts you have identified as key targets. Focusing on the messages and tactics that address specific needs of decision-making teams within accounts, ABM ensures accounts can move seamlessly through the sales funnel. But how do you ensure your strategy is headed in the right direction?
Weaponize Your Content Strategy with Predictive Analytics
There is no question that Predictive Analytics are a game changer for your content marketing strategy. That said, marketers too focused on utilizing predictive analytics to measure structured data, are missing out on the opportunities that can be gained from insights derived from unstructured data. Insights like customer sentiments should be directing your content strategy, from content conception stage right through to the evaluation of the success of your efforts.
Orchestrate & Execute ABM with Predictive Analytics: Jaime Romero
When big data first became a trendy talking point among sales and marketing teams, it felt like the answer to marketers’ problems. But now, the reality is that marketers do have access to seemingly limitless amounts of data, big data no longer feels like the easy solution. In fact, many marketers struggle with execution. They have access to tons of meaningful data, but they don’t know what to do with it. The ability to utilize that data to orchestrate and operationalize marketing tactics represents a real challenge for many marketers.