Resource Center

MRP Strengthens Market Reach and Global Scale in B2B Data Through Strategic Combination with CONTENTgine.

This combination will establish MRP as an end-to-end provider that covers the entire B2B technology sales and marketing process. This includes demand generation across all stages of the buyer’s journey, integrated multi-channel solutions, proprietary first-party down-funnel intent buying signals, and sales pipeline activations.

Beyond acquisition: The true cost of martech stack underutilization

This e-book will share tips, best practices, and will highlight why savvy B2B marketers don’t rely on diluted, one-size-fits-all technology. They grasp the nuances of their go-to-market strategy, recognizing both its limitations and strengths, and integrate specialized technologies as needed.

Surfs Up! Diving into Marketing Communities, ABM & Alignment: B2Boring With Brian Strauss

Join Chris in a candid conversation with Brian Strauss, co-founder of Demand Collective and a powerhouse in demand generation marketing. Dive into marketing with actionable insights, practical strategies, and real-life experiences that help demystify the complexities of demand gen.

MRP Prelytix recognized As Leading Enterprise Class Marketing Platform

MRP Prelytix recognized As Leading Enterprise Class Marketing Platform

PHILADELPHIA – December 12, 2019 – MRP Prelytix, the only enterprise class predictive ABM platform, has been recognized by the Best In Biz Awards, as the Silver winner in their Enterprise Product of the Year – Marketing Software category. As the only independent business awards program judged by prominent editors and reporters from top-tier publications in North America, Best in Biz Awards’ entrants have spanned the spectrum, from the most innovative local companies and start-ups to some of the most recognizable global brands.

AI: Evolution of the insurance industry, not disruption.

AI: Evolution of the insurance industry, not disruption.

As the opportunities for artificial intelligence (AI) continue to infiltrate almost every business, one vertical that is yet to fully exploit the relevant opportunities is the insurance industry. Despite 85% of insurance executives stating AI would be critical to their business’ future, a survey last year by Willis Towers Watson showed that 74% of respondents felt the insurance industry has failed to show leadership in digital innovation.

Predictive Analytics: A Customer Retention Game Changer

Predictive Analytics: A Customer Retention Game Changer

Prospecting into net new accounts is one thing. Selling to and keeping your current customers is something else altogether. On average it costs 5 times more to acquire new customers than it does to keep current ones. The ability to predict when high value customers are likely to defect, can be the difference between business success and failure.

A Predictive Analytics Dystopia?

A Predictive Analytics Dystopia?

This week we celebrated the 16th anniversary of Steven Spielberg’s dystopian sci-fi film Minority Report. Although we’re still a long way off from the film’s antiutopian 2054 location, this hasn’t prevented the film making predictions about today’s modern technology, particularly surrounding artificial intelligence (AI) and predictive analytics.

The Prescription for AI

The Prescription for AI

A recent report published by Accenture, suggests Artificial Intelligence (AI) will lead to billions in savings within the US healthcare sector over the next four years. With commercialized and scaled solutions such as devices connected to AI-based predictive analytics models already in place, the healthcare industry is on course to save nearly $150 billion by 2020.

B2B Marketing Doesn’t Have To Mean “Boring-to-Boring”

B2B Marketing Doesn’t Have To Mean “Boring-to-Boring”

Account-based marketing (ABM) can transform your customer’s experience from traditional to extraordinary. Technologies such as predictive analytics, machine learning and AI help marketers make better predictions, smarter decisions, and increase customer engagement. ABM can change the way customers experience your brand, consistently adding value to their experiences with you.

The Road to ABM Success Isn’t Always Paved

The Road to ABM Success Isn’t Always Paved

Account-based marketing is a B2B strategy approach that aligns marketing and sales efforts with a single goal in mind:  to deepen engagements at the accounts you have identified as key targets. Focusing on the messages and tactics that address specific needs of decision-making teams within accounts, ABM ensures accounts can move seamlessly through the sales funnel. But how do you ensure your strategy is headed in the right direction?

Weaponize Your Content Strategy with Predictive Analytics

Weaponize Your Content Strategy with Predictive Analytics

There is no question that Predictive Analytics are a game changer for your content marketing strategy. That said, marketers too focused on utilizing predictive analytics to measure structured data, are missing out on the opportunities that can be gained from insights derived from unstructured data. Insights like customer sentiments should be directing your content strategy, from content conception stage right through to the evaluation of the success of your efforts.

Orchestrate & Execute ABM with Predictive Analytics: Jaime Romero

Orchestrate & Execute ABM with Predictive Analytics: Jaime Romero

When big data first became a trendy talking point among sales and marketing teams, it felt like the answer to marketers’ problems. But now, the reality is that marketers do have access to seemingly limitless amounts of data, big data no longer feels like the easy solution. In fact, many marketers struggle with execution. They have access to tons of meaningful data, but they don’t know what to do with it. The ability to utilize that data to orchestrate and operationalize marketing tactics represents a real challenge for many marketers.