Resource Center
B2B Appointment Setting: Everything You Need to Know
B2B appointment setting can help drive leads, increase sales, and grow your business. With the right strategy and implementation, improving your b2b appointment setting success rate and seeing an increase in ROI is possible. You can automate appointment setting processes by leveraging the right technology and tools to save time and resources.
Uncovering the Value of Account Intelligence: How to Harness Buying Signals Beyond Intent Data
In today’s data-driven world, “intent data” has become a buzzword that marketers are throwing around and using as their catch-all solution. The idea of capturing users’ online activities and using those signals to understand their “buying behavior” has become critical to unlocking new opportunities for growth. Enter the ability of account intelligence to reveal much more.
MRP To Lead Enterprise Revenue Teams into the Next Era of Account-Based Strategies at #B2BMX
MRP, the leader in account-based solutions for the global enterprise, is proud to attend as a Platinum Sponsorship at the 2023 B2B Marketing Exchange (B2BMX) held February 27 through March 1 in Scottsdale, Arizona. To fuel enterprise marketing success, MRP will provide a view into connected ABM customer journey solutions, industry leader insights, and resources at the conference, including feedback on driving innovation in account-based sales and marketing.
End of Year Message from MRP
As we near the end of another year, we want to thank our wonderful clients for your partnership and support. Over the past year, we have made great strides in improving our products and services, and we are committed to providing you with the best possible experience. In 2023, we will continue to focus on innovation and excellence, and we are eager to partner with you to achieve even greater success.
ABM Orchestration Best Practices – Q&A with Megan Creighton, Head of Digital Strategy at the Ricciardi Group
As the Ricciardi Group’s Head of Digital Strategy, Megan Creighton brings a wealth of experience in data-driven marketing and a passion for architecting strategic demand gen campaigns and processes that transform the bottom line. We asked Megan to share her views on the current state of B2B marketing and best practices when orchestrating ABM strategies.
From ordinary to extraordinary: High-impact ABM for uncertain times.
In our session featured at the MarTech Virtual Conference, Megan Creighton, Head of Digital Strategy at The Ricciardi Group, shared best practices on delivering high-impact account-based strategies that build pipeline and drive revenue.
Overcoming Digital Fatigue: How Conversational ABM Can Confront The Marketing Oversaturation Problem
Conversational marketing is fast becoming a core offering for enterprise ABM marketers – but scaling the nuance and complexity of a human-to-human dialogue takes more than a chatbot app. Comprehensive orchestration across the enterprise, accelerated by the power of artificial intelligence (AI), is a must to achieve real-time conversations that are satisfying and effective.
ServiceNow Roundtable: ABM Orchestration Is Key to Transform Business Intelligence Into Sales Results
In this roundtable session, Mark Ogne, CMO at MRP sat down with Heather Rath to discuss how she and her team at ServiceNow have embraced strategic ABM to transform sales and marketing into lock-step revenue teams.
MRP Brings Enterprise ABM Innovation & Best Practices to MarTech® Conference
Virtual mainstage session with ABM expert practitioner Megan Creighton from Ricciardi Group will reveal the high-impact account-based strategies that build pipeline and drive revenue. This highlight presentation draws on Megan’s expertise in data-driven marketing to provide concrete best practices for using predictive account intelligence to respond in the moment to buyer and account journey.
Bridging Global ABM Initiatives Across The Divides Of Regional Teams & Buying Centers
Now more than ever, business at an enterprise scale is global, bringing new challenges and complexities for B2B marketers as well as new opportunities. Account-based marketing (ABM) can successfully drive global sales – but only if the right capabilities and processes are in place to support an orchestrated multinational effort.
Ricciardi Group
MRP Prelytix™ is a cornerstone for many leading B2B brands working with Ricciardi Group, particularly those who operate complex businesses across multiple geographies, languages, and buying centers. Using MRP, Ricciardi Group’s clients can quickly and easily add data-driven ABM programs within a comprehensive digital strategy that is optimized for peak performance – all without requiring extensive software integrations or resource commitments.