Resources & Insights

Learn more about data-driven sales and marketing and how it

drives customer engagement.

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ABM Execution In The Light Of Enterprise Reality

ABM Execution In The Light Of Enterprise Reality

Existing account-based marketing platforms have their roots in serving the needs of early-stage organizations. Why? Their needs are easier to solve and are within reach for an early-stage tech startup. These VC funded platforms face tremendous pressure to create short term revenue traction and the inevitable shift to prioritize short term decisions. This pressure results in the development of channel-based, narrow silos of activity we now know as the “ABM Platform.”

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AwardsResources
MRP Prelytix Clients SAP & Juniper Networks Awarded 2020 B2B Innovator Awards

MRP Prelytix Clients SAP & Juniper Networks Awarded 2020 B2B Innovator Awards

This week, Demand Gen Report honored two of our customers, Jorge Granada and Tina O'Dell, as 2020 "B2B Innovators." Each year Demand Gen Report spotlights a group of B2B marketing and sales professionals who are pushing the envelope to effectively engage prospects and customers and meet their buyers' needs.B2B Innovator Awards were created to spotlight B2B executives who think outside the box to develop and foster innovative concepts and strategies that help move the overall B2B industry forward.

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AwardsResources
MRP Honored With ‘Outstanding Business of the Year’ and ‘Excellence in Innovation’ Awards By Belfast Telegraph

MRP Honored With ‘Outstanding Business of the Year’ and ‘Excellence in Innovation’ Awards By Belfast Telegraph

2020 has been a tough year for all of us. But it got a little brighter this week for the folks here at MRP with the news that we've been named by Belfast Telegraph both as the 'Outstanding Business of the Year' and recognized for our 'Excellence in Innovation.'

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