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MRP Recognized as a “Leader” in Account-Based...
Independent Research Firm Recognizes that MRP Prelytix Best Suits Large Enterprises PHILADELPHIA, June 9, 2020 -- MRP, the only enterprise-class predictive ABM platform, today announced its placement as a Leader…Read More -
MRP Prelytix Recognized as Top Sales Tool of 2020
Honored for its capabilities empowering sales teams to target accounts PHILADELPHIA - June 02, 2020 - MRP Prelytix, the only enterprise-class predictive ABM platform, has been named a "Top…Read More -
B2B Marketing Bliss – Intent Data Meets Predictive Scoring
Intent data by itself is interesting but not actionable; Predictive analytics by itself lacks the insight needed to start relevant conversations. Combine the two, and you’ve found your B2B Marketing…Read More -
MRP Releases COVID-19 Working from Home – Intent Trends Report
Covid-19 and Working From Home - Trends and market insights found in the Virtual Office, Unified Communications, and Video Conference industries PHILADELPHIA - May 05, 2020 - (Business Wire) - MRP…Read More -
MRP Intent Trends Report: COVID-19
Global, life-changing events are making an indelible impression across the technology industry, including some of the key players. Read this report to understand the inside view of how working from…Read More -
Moving Beyond Sales & Marketing Alignment
Although the sales-marketing disconnect and rivalry has certainly kept life, business, and company gossip interesting, organizations must evolve. If companies want to reap the rewards of ABM, it is critical…Read More -
MRP Named Top Performer in the Spring 2020 Account-Based...
MRP has been named a Top Performer in the Account-Based Marketing Platforms category for the Spring 2020 Customer Success Report published by FeaturedCustomers. FeaturedCustomers is the leading customer success content…Read More -
Redefining Omnichannel Advertising In The Age Of The Customer
In today's programmatic era, the ad ecosystem has lost sight of the role advertising plays in delivering value to the parties that matter. In an era of unimpeded automation, driven…Read More -
Collaborative ABM: Beyond Sales & Marketing Alignment
As we asserted in our recent white paper, Humanizing the Account-Based Marketing Experience, a marketing/sales duo that doesn’t respect each other can torpedo even the best Account-Based Marketing (ABM) program.…Read More