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MAP’s Next Chapter: Account Based Engagement Platforms
Over the past decade, the marketing automation industry has undergone massive transformation. Spending in the United States is forecast grow to 25 billion U.S. dollars in 2023 according to Forrester.…Read More Insights -
Integrating Non-Traditional Marketing Automation Tools
Marketing automation is no longer just programmed emails, administrative tasks and daily maintenance but about end-to-end marketing solutions driven by AI. Because of this, response marketing automation tools were designed…Read More Insights -
Empowering Your ABM Strategy Through Email Integration
One of the greatest opportunities in ABM today is to integrate the data and messaging of marketing’s most valuable communication channel, email marketing. So why is it that most B2B…Read More Insights -
MRP Prelytix Launches Revolutionary ABM Waterfall Visualization
Enterprise marketers now have the power to combine data from disconnected marketing activities into a unified demand waterfall and account view. PHILADELPHIA, May 6, 2019/ PRNewswire/ - MRP, the only…Read More Insights -
Whitepaper: Account Based Display Advertising in an ABM World
B2B buyers consume content through an average of 6 channels when making a purchase decision and two-thirds leave that process frustrated because marketers make it unnecessarily difficult for them to…Read More White Papers -
Visualize Your Account Universe In A Waterfall View Automatically
Bringing A New Lens to The Demand management Process Account Based Marketing (ABM) relies upon the premise that both sales and marketing are aligned across a single lead criteria. When…Read More Insights -
Using Predictive and Programmatic Together
Another one? Seriously? How many articles did you have to read about how cookie-based targeting is better than IP targeting, and IP targeting is better than cookie targeting? Maybe the…Read More Insights -
Account-Based Advertising Technology – The IP vs Cookie Debate...
Just another article about why cookie-based targeting is better than IP targeting, and IP targeting is better than cookie targeting? At MRP, we view things a little differently. Maybe the…Read More Insights -
Account-Based Advertising Technology – The IP vs Cookie Debate...
How many times have you heard cookie-based targeting is better than IP targeting, and IP targeting is better than cookie targeting? Maybe the right answer is much easier - They’re…Read More Insights