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Account-Based Advertising Technology – The IP vs Cookie Debate...
Just another article about why cookie-based targeting is better than IP targeting, and IP targeting is better than cookie targeting? At MRP, we view things a little differently. Maybe the…Read More Insights -
Account-Based Advertising Technology – The IP vs Cookie Debate...
How many times have you heard cookie-based targeting is better than IP targeting, and IP targeting is better than cookie targeting? Maybe the right answer is much easier - They’re…Read More Insights -
4 Things To Look For When Sourcing A Content Syndication Partner
When selected rationally, a content syndication partner can provide your business with not only the knowledge to extend the content reach of your organization, but to garner greater insights and…Read More Insights -
Speed Force: Providing complex analytics at lightning speed
How many vendors in our space promote their offerings as “omnichannel, real-time marketing personalization using big data and AI”? As much as the hype has overstated what AI might do…Read More Insights -
Behind The Hype: The ABM Glossary For B2B Marketers
Separate Fact from Fiction with MRP’s ABM Glossary for B2B Marketers The majority of the account based marketing (ABM) buzzwords and hype originated from the early adoption of vendors selling…Read More White Papers -
Is Your ABM Platform As Enterprise As You Are?
Existing account-based marketing (ABM) platforms have their roots in serving the needs of early-stage organizations. While this can be construed as a natural state of development for the VC backed,…Read More Insights -
New Hope In The Battle Against Account Based Spam?
B2B buyers engage with brands when the content is in the context of their needs. The quickest way to become unconnected is to shove messages that are irrelevant in the…Read More Insights -
What The Professor & The Madman Have In Common With...
I’m just wrapping up reading The Professor and the Madman, which has become the basis for the upcoming biographical movie of the same title. The life of Professor James Murray is…Read More Insights -
What Social Media Drives Your Traffic?
Social media is everywhere, and no matter what your company does or who your target audience is, they are going to have at least a few social media accounts. These…Read More Insights