Resource Center

MRP Strengthens Market Reach and Global Scale in B2B Data Through Strategic Combination with CONTENTgine.

This combination will establish MRP as an end-to-end provider that covers the entire B2B technology sales and marketing process. This includes demand generation across all stages of the buyer’s journey, integrated multi-channel solutions, proprietary first-party down-funnel intent buying signals, and sales pipeline activations.

Beyond acquisition: The true cost of martech stack underutilization

This e-book will share tips, best practices, and will highlight why savvy B2B marketers don’t rely on diluted, one-size-fits-all technology. They grasp the nuances of their go-to-market strategy, recognizing both its limitations and strengths, and integrate specialized technologies as needed.

Surfs Up! Diving into Marketing Communities, ABM & Alignment: B2Boring With Brian Strauss

Join Chris in a candid conversation with Brian Strauss, co-founder of Demand Collective and a powerhouse in demand generation marketing. Dive into marketing with actionable insights, practical strategies, and real-life experiences that help demystify the complexities of demand gen.

MRP Appoints Chief Technology Officer

MRP Appoints Chief Technology Officer

Custeau, who previously served as Senior Vice President of Product at MRP, is a seasoned technology executive with more than 20 years of experience in global product leadership for Oracle, Infor, and more. In his new role, he will be responsible for extending MRP Prelytix to continue to equip enterprise marketers to cut through complexity and forge meaningful, personalized connections – at global scale – with target accounts worldwide.

Speed Force: Providing complex analytics at lightning speed

Speed Force: Providing complex analytics at lightning speed

How many vendors in our space promote their offerings as “omnichannel, real-time marketing personalization using big data and AI”? As much as the hype has overstated what AI might do for marketing in the next 12–24 months, the reality of how AI is already working in marketing today is often under-recognized. While it’s mostly about the data, one other factor that we should focus on with algorithmic marketing of any kind   is the exponentially accelerating speed at which these functions operate.

What Social Media Drives Your Traffic?

What Social Media Drives Your Traffic?

Social media is everywhere, and no matter what your company does or who your target audience is, they are going to have at least a few social media accounts. These accounts can range from personal and mostly for fun to professional and only for work – but most often, they will fall somewhere in between.

Getting Inside Information About Your Potential Customers

Getting Inside Information About Your Potential Customers

Whether you are first starting a business or you have an established name and are just looking to expand, everyone tells you that you absolutely need to know your potential customers and target markets – but there is a problem, no one really tells you how to do that. Whether you are a small company or a large corporation, research is vital for continued success no matter the level.

3 Takeaways from RampUp

3 Takeaways from RampUp

There is a new world out there for B2B marketers. How we do things are constantly evolving. Marketers can either embrace the change, leveraging new and exciting ways to reach their markets, or not, and be forced to hold onto their legacy marketing strategies. At RampUp, LiveRamp’s event for the data community, this was the prevalent theme.

Rest assured, cold calling is NOT dead.

Rest assured, cold calling is NOT dead.

While purchasing lists of target accounts remains a common tactic for sales functions who want to move rapidly before organic lead generation, spamming these lists with numerous cold outreaches really isn’t going to cut it. Account-based marketing is an impactful strategy to generate leads and reduce resources spent on unqualified leads. However, an effective ABM strategy requires targeted collaboration from both marketing and sales teams that goes beyond traditional cold outreach tactics.