Resource Center
New Research Reveals Roadmap to Account Based Marketing Success
MRP and Demand Metric primary research report reveals key differentiators and provides a data-driven roadmap to ABM maturity and revenue impact. The in-depth study of more 1,275 marketers across four continents identifies an elite group (23%) of companies who report significant revenue impact from ABM and benchmarks the specific practices that set these leaders apart from their lower performing peers.
MRP Prelytix Named “Best Overall Account Based Marketing Solution” For Third Consecutive Year
MRP Prelytix, today announced its selection as the “Best Overall Account-Based Marketing Solution” by leading market intelligence organization MarTech Breakthrough. This is the third year in a row that MRP has received top honors based on the platform’s unique ability to support global enterprises in achieving high-performance conversion, pipeline velocity, and revenue in complex operating environments.
Unified Account Intelligence Empowers Enterprise-Class B2B Marketers
MRP releases industry leading ABM functionality to put control in the hands of marketers: data management, AI modeling and scoring, audience activations, and cross platform account based reporting.
Leader In Enterprise-Class ABM Signs On As Sponsor For B2B Sales & Marketing Exchange
MRP clients, US Bank and Oracle NetSuite, set to share resulting revenue growth and increase in market share experienced through the deployment of MRP Prelytix
MRP Appoints Pierre Custeau as Senior Vice President of Product
PHILADELPHIA- January 28, 2020 -(Business Wire) -MRP Prelytix, the only enterprise class predictive ABM platform, has appointed industry veteran Pierre Custeau as Senior Vice President of Product.
MRP Welcomes Senior Vice President of Global ABM
PHILADELPHIA–(BUSINESS WIRE)–MRP Prelytix, the only enterprise class predictive ABM platform, has appointed Garry Dawson as Senior Vice President of Global ABM.
MRP Prelytix recognized As Leading Enterprise Class Marketing Platform
PHILADELPHIA – December 12, 2019 – MRP Prelytix, the only enterprise class predictive ABM platform, has been recognized by the Best In Biz Awards, as the Silver winner in their Enterprise Product of the Year – Marketing Software category. As the only independent business awards program judged by prominent editors and reporters from top-tier publications in North America, Best in Biz Awards’ entrants have spanned the spectrum, from the most innovative local companies and start-ups to some of the most recognizable global brands.
MRP Prelytix Is Designed To Power ABM Campaigns With Real-Time AI
MRP Prelytix is an ABM Platform designed to power global enterprise programs. The technology and services aim to help identify the needs and buyer’s journey stage of each target account and apply real-time AI to trigger orchestrations across seven channels, in 20 languages.
Reclaiming Channel Partners’ Rightful Spot in ABM
Today, a mere one in three channel marketers are confident that they can optimize their MDF spend. Perhaps this is spurred by the fact that 59% say they have zero visibility into their marketing-generated pipeline or historical campaign analytics, and 78% complain of poor lead conversion. To this point, channel marketing programs have largely mirrored B2B marketing best practice – to generate and process leads, with a focus on efficiency and quantity. It makes sense, we all want more leads, and it would be great if they were less expensive.
MRP Welcomes General Manager of EMEA Operations
DUBLIN–(BUSINESS WIRE)–MRP, a subsidiary of First Derivatives plc, has appointed Gavin Walsh as General Manager of EMEA Operations, as part of MRP’s plan to expand further across Europe.
Advancing ABM’s Role As A Sales Enabler
In an age when modern marketing dominates content and conversations, tried-and-tested tactics like inside sales are often left out. Inside sales has been a critical success factor for winning B2B companies. This success has also created key challenges that can limit future scale.