Optimizing Visibility and Lead Conversion in the Channel
According to the 2018 Channel Marketing Report, the top challenges facing channel leaders are:
• Visibility around MDF spend and ROI
• Trouble optimizing MDF spend
• Overall poor channel lead conversion With MDF allocations continuing to increase in 2018, these issues can drastically impact the performance of your channel revenue.
Join Devon Wellbrock, SVP of Enterprise Accounts Americas, MRP, in this on-demand webinar as she discusses how you can improve visibility and lead conversion in the channel.
This webinar will provide an opportunity to learn:
•How to ensure MDF is optimized and spent on the right mix of marketing tactics
•How to ensure channel marketing programs positively affect your bottom line
•Methods to gain better visibility into marketing generated pipeline, conversion and historical campaign analytics