[E-book]: Operationalize Predictive Analytics with MRP Prelytix and ABM
Learn Marketing Best Practices for targeting customers during the Buyer Journey
Most of today’s predictive analytics tools focus on the early stages of the buyer journey. You may get data on who is active and what they’re researching, but how does that translate into action? How do you effectively integrate Account-Based Marketing (ABM) into your strategy?
90% of B2B marketers are seeking to introduce predictive analytics into their marketing strategy. – Forbes, 2016
MRP Prelytix takes you through the entire buyer’s journey – from discovery to closed business – and allows you to prioritize accounts for your account based marketing campaigns, deliver the right message with the right tactic, and deliver leads that convert to pipeline.
Read this new e-book and don’t just make predictions … deliver action!