MRP And Oracle Marketing Cloud Work Together To Advance Account-Based Marketing

January 23, 2019 | Blog, Press Releases, Resources

MRP, a leading global provider of AI-powered customer acquisition software and services, today announced its collaboration with Oracle Marketing Cloud to empower email marketing as an integral, orchestrated component of its account-based marketing (ABM) programs.

The collaboration, which includes two forms of integration between MRP Prelytix and Oracle Eloqua, will enable MRP clients to trigger email marketing as a synchronized piece of their ABM strategy. Clients can use a master Eloqua instance directly connected to MRP Prelytix or connect an existing Eloqua instance. This integration offers a robust, bidirectional data exchange that effortlessly coordinates Oracle Marketing Cloud deployments with ABM programs managed by MRP Prelytix.

“One of the greatest opportunities in ABM today is to integrate the data and messaging of marketing’s most valuable communication channel, email marketing,” said MRP Chief Marketing Officer and Co-Founder Jim Regan. “This news is critical for B2B marketers who want to drive and measure revenue impact through truly personalized, triggered and consistent messaging from their ABM program.”

“While email remains an indispensable tool for B2B marketers, it’s frequently disconnected from their account-based marketing strategy,” said Pierre Custeau, Vice President of Product Management Eloqua at Oracle. “This collaboration connects Oracle’s leading email marketing capabilities to new and growing data that sales and marketing teams use to approach target accounts.”

MRP Prelytix, powered by Kx technology, a leading in-memory, time-series operational intelligence platform, gives subscribers the ability to create customized, unique and purpose-built segments based on firmographic, demographic and engagement data. The platform uses multidimensional artificial intelligence to make sense of billions of B2B buying signals, both within and beyond client systems, and can then assemble actionable insights used to score and categorize target accounts, identify buyer contacts and trigger multichannel ABM orchestrations. With embedded machine learning, MRP Prelytix continuously improves customer engagement models by analyzing outcomes to improve each subsequent prediction and execution strategy.

Learn more about MRP Prelytix and its latest features and integrations by scheduling a demo.

About MRP
MRP provides comprehensive and predictive customer acquisition software and services to some of the world’s leading Fortune 500 companies. Since 2002, clients have relied on MRP to help them achieve their revenue goals by combining cutting-edge predictive analytics with a full suite of account-based marketing services to acquire new customers, faster. MRP has 10 offices, 550 employees and covers over 100 countries around the globe.

Visit for more information.

About Kx
Kx is a division of FD, a global technology provider with 20 years of experience working with some of the world’s largest finance, technology, retail, pharma, manufacturing and energy institutions. Kx technology, incorporating the kdb+ times series database, is a leader in high-performance, in-memory computing, streaming analytics and operational intelligence. Kx delivers the best possible performance and flexibility for high-volume, data-intensive analytics and applications across multiple industries, including sales and marketing as evidenced by MRP’s predictive analytics model.

For more information about Kx please visit For general inquiries, write to

Kx and MRP are subsidiaries of First Derivatives plc (FD), a global supplier of software and consulting services. The Group operates from 14 offices across EuropeNorth America and Asia Pacific, including its headquarters in Newry, and employs more than 2,600 people worldwide.

About Oracle
The Oracle Cloud offers complete SaaS application suites for ERP, HCM and CX, plus best-in-class database Platform as a Service (PaaS) and Infrastructure as a Service (IaaS) from data centers throughout the Americas, Europe and Asia. For more information about Oracle (NYSE: ORCL), please visit us at

Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

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