MRP Invites Enterprise Marketers to Level Up for ABM Success in 2022 at #B2BMX

January 31, 2022 | Blog, Resources

The preeminent annual event for B2B marketers to feature MRP thought leadership panel, ABM strategy evaluation sessions, and next-generation MRP Prelytix platform preview.

Constant adaptation is the new normal for 2022, and B2B leaders recognize that account-based marketing (ABM) is critical to keep pace with shifting customer needs and increasingly fluid digital and physical channels. 

As the leading global ABM platform for enterprises, MRP is poised to help companies thrive in this dynamic environment, and will help marketers step into the future of ABM at the 2022 B2B Marketing Exchange (B2BMX) conference, which will be held Feb. 28 – March 2 in Scottsdale, Arizona.

As a title sponsor of B2BMX, MRP will provide an array of thought-provoking insights, tools, and resources at the conference. Highlights include:

Panel: “Roadmap to Revenue: Proven Strategies To Accelerate ABM Success”

March 2, 11:20 – 11:50 am MST

Fewer than a quarter of companies report ABM contributes significantly to their marketing attributed revenue. These elite performers share a common set of strategies and practices — from the way they organize their teams through the channels they use to connect with targets — that other companies can adopt to swiftly accelerate their revenue impact.

Join an elite panel of ABM experts as they share a detailed roadmap to ABM success based on proprietary research from more than 1,000 companies worldwide. Speakers include:

  • John Follett, Co-Founder and Chief Customer Officer, Demand Metric Research Corporation
  • Mark Ogne, ABM Consortium, Founder
  • Brendan Hughes, Marketing Campaign Manager, Everstream Solutions
  • Jennifer Joanne Golden, Director of Corporate Marketing, MRP

Expert Insights: Know. Now. Look Inside the Future of Enterprise ABM

Booth 404

Stop by MRP’s booth to meet with enterprise ABM experts, and take a sneak peek at the future of account-based sales and marketing with a preview of the NEW MRP Prelytix platform. MRP has also secured a private meeting space (with enough room to comfortably distance) for 1:1 in-depth, strategic conversations about individual ABM challenges and goals. Attendees will have an opportunity to pre-book an exclusive session for easier event planning. 

Selections from MRP’s library of white papers, rich media presentations, and analyst insights will give you the tools you need to succeed in 2022 and beyond.

View all the details at, and contact us to inquire about free event passes. We look forward to seeing you at the show! 

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