MRP Intent Trends Report: COVID-19
Existing account-based marketing platforms have their roots in serving the needs of early-stage organizations. Why? Their needs are easier to solve and are within reach for an early-stage tech startup. These VC funded platforms face tremendous pressure to create short term revenue traction and the inevitable shift to prioritize short term decisions. This pressure results in the development of channel-based, narrow silos of activity we now know as the “ABM Platform.” While this is well suited for a startup to mid-tier company, where their primary challenge is to fill up an empty CRM, these capabilities do not support the enterprise organization.
The world of an enterprise-class marketer is vastly different from an early-stage startup or mid-tier marketing organization. You’re not just a scaled-up version of a smaller company. The challenge in realizing this is that your requirements are different from much of the current ABM “best practice” because that advice is offered by platform vendors who can only serve the needs of smaller companies. This e-brief will explore your operating environment and provide requirements that you should prioritize in your enterprise-class account-based marketing strategy.
Streaming, Real-Time Predictive Analytics for Marketers
Global, life-changing events are making an indelible impression across the technology industry, including some of the key players. Read this report to understand the inside view of how working from home is impacting unified communications and video conferencing solutions.
Insight without action is valueless, but action without insight is SPAM.
Intent Data presents a distinct opportunity for sales and marketing professionals: this is the “blindside” of their efforts. It’s what they don’t know but should act upon. Paradoxical, right?
Intent Trends Report – Working From Home, the COVID-19 Pandemic
Everyone has been impacted by the COVID-19 pandemic, there’s no getting around the fact that recent months have been a terrible experience for all. If one were to try to find a silver lining on this dark cloud, it’s been a learning experience for hundreds of millions of people around the world. And, this may become the “new normal” as we move through the next few years.
- Vendors in the technology space should read this report to determine if their growth is outpacing market trends.
- 230MM people are estimated to be working from home across North America and Europe.
- Working From Home is more prevalent in Europe than the US.
- Working From Home is projected to stabilize at a level 3X Greater than the beginning of this year, even after Covid-19 subsides.