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MRP Honored At The Drexel LeBow Analytics 50 Awards 

MRP recognized for data analytics excellence, driving pipeline and building awareness for clients at global scale

MRP, the only enterprise-class predictive ABM software, has been recognized for excellence in data analytics at the Drexel LeBow Analytics 50 Awards.

An annual awards ceremony was held at Drexel University’s LeBow College of Business Gerri C. LeBow Hall in Philadelphia, presided over by Yao Morin, Chief Data Officer at StubHub. As part of its emphasis on academic-industry collaboration, the university’s Center for Business Analytics recognizes 50 organizations using analytics in notable and innovative ways to solve business problems. The nationwide initiative spans across industries such as insurance, sports, transportation, retail and healthcare.

This win celebrates and highlights the consistently exceptional service delivered by MRP to its clients, applying data-driven insights to trigger collaborative marketing plays across multiple channels. MRP was recognized for its work with one of the largest pure-play cybersecurity companies in the world, helping the client drive pipeline, create and generate demand, build brand awareness and stay intelligent in a highly advanced marketing era, all on a global scale. This intelligent and effective account based marketing strategy saw the client not only adopt an integrated approach to its marketing and sales efforts, but also increase marketing program response rates above industry-leading benchmarks.

The current marketing landscape presents a new set of challenges to marketers, as their core technologies employ a lead-based data architecture that struggles to aggregate and normalize data across platforms and channels. MRP’s rich analytics provide the right revenue accountable environment for marketers to justify and optimize their marketing investments.

Commenting on the award Kevin Cunningham, CEO of MRP said, “This award is fantastic news and a testament to the dedication and hard work of our team. We work as a strategic and collaborative partner with all of our clients and are delighted that this has been recognized at this year’s Drexel LeBow Analytics 50.”

About MRP

For enterprise organizations that serve multiple geographies, lines of business or industries, MRP Prelytix is the only ABM platform designed to give you control of your data, visibility into your target market and scale in the delivery of the highest impact engagement strategy. Leading B2B sales and marketing organizations choose MRP for our ability to deliver and measure revenue impact across a half-dozen online and offline channels, our global workforce with expertise across 100 countries and 20 languages and our ability to simplify connections between insight and action using the industry’s first application of real-time AI and Machine Learning. Powered by Kx, Prelytix sits on top of the fastest streaming analytics database in the world.

For more information visit: www.mrpfd.com

About Kx

Kx is a division of FD, a global technology provider with more than 20 years of experience working with some of the world’s largest finance, technology, retail, pharma, manufacturing and energy institutions. Kx technology, incorporating the kdb+ times series database, is a leader in high-performance, in-memory computing, streaming analytics and operational intelligence. Kx delivers the best possible performance and flexibility for high-volume, data-intensive analytics and applications across multiple industries, including sales and marketing as evidenced by MRP’s predictive analytics model.

For more information about Kx please visit www.kx.com. For general inquiries, write to info@kx.com.

Kx and MRP are subsidiaries of First Derivatives plc (FD), a global supplier of software and consulting services. The Group operates from 15 offices across Europe, North America and Asia Pacific, including its headquarters in Newry, and employs more than 2,400 people worldwide.

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