MRP and Forrester Discuss Qualities of ABM Leaders

Join our guest Steve Casey, Principal Analyst for B2B marketing at Forrester, and Jim Regan, CMO and Co-Founder at MRP, to learn why artificial intelligence and machine learning are crucial to future proofing your account based marketing strategy. ABM and AI are converging and delivering actionable triggers to transform your customers’ experiences forever.

Steve and Jim will share their perspectives on why utilizing AI to make predictions on prospects’ buying patterns and using those predictions to inform content strategy has shown greater results in account-based marketing strategies.

Here’s what you’ll learn from this webinar:
•Why AI should inform and operationalize your ABM strategy
•When centralized insights can enable a consistent content strategy by target account
•How to close the loop on integrated ABM strategies to identify and replicate high performing tactics, while eliminating the low performing ones

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