MRP Brings Enterprise ABM Innovation & Best Practices to MarTech® Conference

September 21, 2022 | Blog, Resources

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Virtual mainstage session on Sept. 28 with ABM expert practitioner Megan Creighton from Ricciardi Group will reveal the high-impact account-based strategies that build pipeline and drive revenue.

MRP the only enterprise-class account-based sales and marketing platform, announced that it is bringing the latest ABM strategies and best practices to the MarTech Conference on September 28 – 29, 2022. As a gold sponsor of the prestigious event, MRP will provide instructional resources and a blueprint for enterprise marketers to turn data into valuable insights that inform and trigger action.

MRP clients and other conference attendees can register for free to attend a best practices session, From ordinary to extraordinary: High-impact ABM for uncertain (or any) times”, with Ricciardi Group Head of Digital Strategy Megan Creighton and MRP CMO Mark Ogne on Wednesday, Sept. 28, from 3:05 – 3:35 pm ET. 

This highlight presentation draws on Megan’s expertise in data-driven marketing to provide concrete best practices for using predictive account intelligence to respond in the moment to buyer and account journey. Megan will share real-word examples of the many ways that intelligent account insights, fueled by intent data and AI and ML-based predictive analytics, can deliver holistic views and supercharge ABM engagement and revenue. Attendees will gain new understanding of the principles of prescriptive ABM, as well as actionable strategies to maintain competitive advantage through the ability to:

  •  Unlock the full value of buyer intent data and predictive analytics to identify and nurture in-market accounts;
  • Leverage these signals to orchestrate and deliver personalized, omnichannel buyer journeys; and,
  • Utilize tech infrastructures for experiences that work for the buyer, not just the marketer.

“In the face of uncertainty, resilient marketers are doubling down on the people, processes, and technologies that fuel program success and extend competitive advantage,” said Ogne. “We’re excited to join a passionate community of expert B2B marketers at the upcoming MarTech Conference and showcase how enterprise leaders answer todays’ economic challenges with high-performing account-based sales and marketing strategies.”

MRP Prelytix® is a cornerstone for many leading B2B brands working with Ricciardi Group, particularly those who operate complex businesses across multiple geographies, languages, and buying centers. Using MRP, Ricciardi Group’s clients can quickly and easily add data-driven ABM programs within a comprehensive digital strategy that is optimized for peak performance – all without requiring extensive software integrations or resource commitments.

“I’ve spent my career working with marketing data, and MRP Prelytix not only stands apart for its powerful intent and predictive insights but for the team’s understanding of data management, including how to access the right data, how to ask the right questions, and how to get to the right answers,” said Creighton. “It goes beyond technical excellence to a true partnership based on ensuring that each program delivers as much value as possible.”



About MRP

MRP Prelytix® is the only enterprise-class predictive account-based sales and marketing platform. For organizations that serve multiple partners, lines of business, geographies, or industries, MRP Prelytix empowers sales and marketing teams to simplify their environment’s complexity and produce measurable and high-performance conversion, pipeline velocity, and closed revenue. Applying the industry’s only real-time predictive analytics and data management, we fuel over 1,000 ABM engines across six continents to coordinate, execute, and optimize their ABM programs using eight channels produced in 20 languages. Powered by KX, MRP Prelytix sits on top of the fastest streaming analytics database in the world.

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