Leader In Enterprise-Class ABM Signs On As Sponsor For B2B Sales & Marketing Exchange

February 17, 2020 | Blog, Press Releases, Resources

MRP clients, US Bank and Oracle NetSuite, set to share resulting revenue growth and increase in market share experienced through the deployment of MRP Prelytix

Philadelphia, PA – February 17, 2020MRP, the only enterprise-class predictive ABM platform, today announced it’s sponsorship of the ninth annual B2B Marketing Exchange (B2BMX) which will feature MRP enterprise clients, US Bank, and Oracle NetSuite, illustrating how they are outperforming their competitors by incorporating strategies to scale their account based initiatives, aligning marketing and sales, and investing more in targeted content/messaging.

The conference takes place in Scottsdale, Arizona, from February 24 to 26, 2020 and hosts the industry’s leading B2B marketers, with more than 1,200 expected attendees and over 100 sessions.

“MRP has long established itself as the leader in enterprise-class ABM due to our ability to provide real-time predictive insights with omnichannel account based experiences, which provide higher response rates, pipeline conversion, and pipeline value,” said Kevin Cunningham, CEO of MRP. “The B2BMX is a great platform for US Bank and Oracle NetSuite to demonstrate the value of an integrated, true enterprise-class ABM program to an audience seeking to gain insight into best practices and strategies.”

Daniel Mendel, Vice President of Demand Generation Strategy at US Bank will be providing a  keynote for the “ABM in Action Live” track of the conference, opening the discussion to scaling account based marketing strategies from acquisition to advocacy. The keynote is called “Decoding our ABM Roadmap: The Journey for US Bank” and will breakdown the decisions, struggles, objectives, and insights gained during their ABM journey.

John Goode, Senior Director of Channel Marketing at Oracle NetSuite, will play a key role within the channel marketing track, speaking on a panel discussion to the role of ABM within to-, through- & with- channel partner marketing strategies. The panel is titled “Panel Discussion: Optimizing Lead Generation with Non-Transactional (Referral and Influencer) Partners.”

MRP will also be announcing new product releases and updates to its industry leading MRP Prelytix platform at the conference.

Want to transform your ABM program? Stop by Booth 102 at B2BMX or visit us at www.mrpfd.com

About MRP

For enterprise organizations that serve multiple geographies, lines of business or industries, MRP Prelytix is the only ABM platform designed to give you control of your data, visibility into your target market and scale in the delivery of the highest impact engagement strategy. Leading B2B sales and marketing organizations choose MRP for our ability to deliver and measure revenue impact across a half-dozen online and offline channels, our global workforce with expertise across 100 countries and 20 languages and our ability to simplify connections between insight and action using the industry’s first application of real-time AI and Machine Learning. Powered by Kx, Prelytix sits on top of the fastest streaming analytics database in the world. For more information visit: www.mrpfd.com.

Media Contact

Michael McGoldrick


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