Resource Center
MRP Strengthens Market Reach and Global Scale in B2B Data Through Strategic Combination with CONTENTgine.
This combination will establish MRP as an end-to-end provider that covers the entire B2B technology sales and marketing process. This includes demand generation across all stages of the buyer’s journey, integrated multi-channel solutions, proprietary first-party down-funnel intent buying signals, and sales pipeline activations.
Beyond acquisition: The true cost of martech stack underutilization
This e-book will share tips, best practices, and will highlight why savvy B2B marketers don’t rely on diluted, one-size-fits-all technology. They grasp the nuances of their go-to-market strategy, recognizing both its limitations and strengths, and integrate specialized technologies as needed.
MRP Strengthens Market Reach and Global Scale in B2B Data Through Strategic Combination with CONTENTgine.
This combination will establish MRP as an end-to-end provider that covers the entire B2B technology sales and marketing process. This includes demand generation across all stages of the buyer’s journey, integrated multi-channel solutions, proprietary first-party down-funnel intent buying signals, and sales pipeline activations.
Celebrating the Season of Giving
As the holiday season approaches, it’s a time for reflection, gratitude, and giving back. At MRP, we believe in the power of positively impacting our community. We’re delighted to share a unique initiative that embodies the season’s spirit this year. Instead of traditional holiday gifts, we have made a meaningful difference through charitable donations.
Beyond acquisition: The true cost of martech stack underutilization
This e-book will share tips, best practices, and will highlight why savvy B2B marketers don’t rely on diluted, one-size-fits-all technology. They grasp the nuances of their go-to-market strategy, recognizing both its limitations and strengths, and integrate specialized technologies as needed.
Surfs Up! Diving into Marketing Communities, ABM & Alignment: B2Boring With Brian Strauss
Join Chris in a candid conversation with Brian Strauss, co-founder of Demand Collective and a powerhouse in demand generation marketing. Dive into marketing with actionable insights, practical strategies, and real-life experiences that help demystify the complexities of demand gen.
Boiler Room Sales Dude…No Thanks!: B2Boring With DemandJen
Join Chris in a dynamic conversation with Jen Allen-Knuth, the revolutionary mind behind “DemandJen”. This episode is a deep dive into the transformative landscapes of sales and marketing, illuminating the pathways of evolution and innovation in the field.
Seasonal Shifts & Strategic Branding: B2Boring With Steve Armenti
Join Chris Rack, CEO of MRP, and Steve Armenti, Head of Demand Generation at Google, as they unpack B2B marketing. In this episode, they navigate through personal and professional seasonal changes, sharing how these transitions mirror shifts in marketing strategies.
Capturing Demand With Creativity: B2Boring with Michelle Liro
Chris Rack from the B2Boring podcast and Michelle Liro of Definitive Healthcare sit down to discuss B2B marketing.
MRP Announces Additional Enhancements, Identifying In-Market Accounts for B2B Revenue Teams
By adding tracked engagement with content aligned with buying interest, including review sites and case studies to MRPs already robust intent engine, B2B revenue teams can more effectively prioritize budgets and resources for maximum pipeline creation in a challenging market.
Finding Your Market Niche to Drive Demand: B2Boring With Javi Cano
In this insightful episode, we unpack the upsides and downsides of event marketing, explore the art of finding that perfect marketing niche, and discuss innovative ways to drive demand when traditional methods hit a wall.