Gartner States Digital & Human Connections Will Define B2B Marketing in 2022 – MRP is One Step Ahead

January 11, 2022 | Blog, Resources

MRP clients are poised to have their best year yet as analysts’ crystal ball reveals that orchestration – not simply digital-first initiatives – will hold the key to 2022 success.

Gartner just released its Marketing Predictions for 2022 and the theme is riding digital’s ascendance. This need to embrace digital as the foundation of new connections comes as no surprise to the sophisticated global enterprise marketers who work with MRP, but one stat is worth particular note. 

According to Gartner, “by 2025, one in five B2B companies will use artificial intelligence/ machine learning to proactively slow down customers’ journeys by connecting customers with sales reps during digital commerce interactions.”  This hybrid model requires sophisticated orchestration to coordinate meaningful connections at the right time and place,  and MRP customers like AMD and Google are already forging new territory in using global intent data and predictive analytics  to tailor content, optimize for maximum impact, and coordinate the messaging received by different individuals within prospect accounts. 

Forrester Research agrees that digital and digital orchestration will define the year ahead, with 70% of marketers adopting an always-on digital engagement strategy in 2022. Forrester also predicts that marketing leaders will turn to smarter (more autonomous and automated) solutions with complex tech stacks.

MRP has a track record of building ABM solutions, not simply ABM technology, that addresses where the market is moving.  With the next-generation of MRP Prelytix, we’re introducing new SaaS innovations for collaboration, orchestration, and personalization that exceed predictions and move far beyond ABM  market requirements scope by Gartner and others.  Enterprise marketers leveraging MRP Prelytix can deliver meaningful and personalized buying journeys by managing, interpreting, and acting on tillions of digital signals in real-time, at the speed of engagement.

MRP Prelytix is widely recognized for the innovation and value it delivers for large, global organizations. The company was named a leader in The Forrester New Wave™: ABM Platforms; the ABM Technology Leader by Quadrant Knowledge Solutions; and a global ABM leader by Research in Action.  

In the Gartner Peer Insights reviews, where MRP has an overall rating of 4.7, customers have endorsed MRP Prelytix for its multi tenant environment, powerful orchestration capabilities and global resources to address the complexity of the enterprise operating environment: 

  • “Plays a key role in enhancing programs across our digital ecosystem.”
  • “High praise for MRP in delivering an exceptional program far exceeding our expectation.”
  • “Enables me to market to my end users in a unique and targeted way.”
  • “The platform integrations we’ve implemented have allowed us to optimize our campaign experiences so they are as seamless and accurate as possible for clients and prospects.”
  • “MRP delivered on every aspect of the program we envisioned while delivering great results and partner satisfaction.”

To help our clients make the most of 2022, MRP is hosting a unique virtual summit assembling enterprise marketing leaders, industry analysts, and researchers to explore the unique challenges, requirements, and strategies of enterprise ABM. Attendees will be the first to experience the latest technology innovation AND leave with an action plan for cutting through organizational complexity, marketing and CX siloes, and org chart divisions to create stronger connections and personalized buying experiences at global scale.  


Read Next…

The Role of ABM Technologies in the Enterprise

The Role Of ABM Technologies In The Enterprise[el_modal_popup modal_id="el_modal_popup_module_12" trigger_element_type="image" trigger_image="/wp-content/uploads/2022/06/forrester-webinar-thumb.png" module_class="popmake-38641"...