How To Add Gamification To Your Marketing Strategy
When people hear the term gamification, many envision games created for a business purpose. But gamification is about more than that. When you translate gamification principles into high-value interactions with employees, clients and even partners, you foster stronger collaboration between business functions, drive retention efforts and ultimately, help your business reach its revenue goals.
Transforming traditional business models and creating new ways to extend relationships, gamification takes the data-driven techniques used to engage players, and applies them to non-game experiences to motivate actions that can add value to your business. For marketers, gamification is a way to stand out and use that emotional high of winning in order to close the deal on selling a product or service.
Discover how MRP leverage gamification techniques to spark interaction that leads to revenue traction here.