Forrester and MRP talk Artificial Intelligence: “A Look Ahead: AI-Driven Customer Engagement in 2018”

Artificial intelligence isn’t new.  It’s been around since the 1950s.  But what is new is that companies – from AI start-ups to enterprise software vendors – are adding intelligence to their applications to drive more effective customer engagement.

Join our guest Steve Casey, principal analyst for B2B marketing at Forrester, and Jim Regan, CMO and co-founder at MRP, to learn what’s possible with AI now, and what will be possible in 2018 and beyond.  Steve and Jim will share their perspectives on how account-based marketing, predictive analytics, and artificial intelligence are converging to transform the customer experience forever.

Here’s what you’ll know after this on-demand webinar:

  • How AI enables predictions by capturing and visualizing real time demand
  • How predictive analytics prioritizes accounts with the highest propensity to buy
  • How AI informs and operationalizes your customer engagement strategy

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