Forrester and MRP talk Artificial Intelligence: “A Look Ahead: AI-Driven Customer Engagement in 2018”
Artificial intelligence isn’t new. It’s been around since the 1950s. But what is new is that companies – from AI start-ups to enterprise software vendors – are adding intelligence to their applications to drive more effective customer engagement.
Join our guest Steve Casey, principal analyst for B2B marketing at Forrester, and Jim Regan, CMO and co-founder at MRP, to learn what’s possible with AI now, and what will be possible in 2018 and beyond. Steve and Jim will share their perspectives on how account-based marketing, predictive analytics, and artificial intelligence are converging to transform the customer experience forever.
Here’s what you’ll know after this on-demand webinar:
- How AI enables predictions by capturing and visualizing real time demand
- How predictive analytics prioritizes accounts with the highest propensity to buy
- How AI informs and operationalizes your customer engagement strategy