Enterprise ABM: Strategies to Simplify Complexity and Drive Revenue Results
Are you an enterprise account-based marketer stuck in an SMB “best practices” box? It’s time to break free and tackle the complexity of your needs as they include multiple products, geographies, and marketing channels.
Join Kevin Cunningham, CEO at MRP, and guest speaker Steve Casey, Principal Analyst at Forrester, as they discuss critical topics, like:
- How your operating environment is different, and how those differences impact ABM strategy and required capabilities.
- Single-channel ABM vs omnichannel ABM.
- Make it easier for buyers to buy.