The Definitive Account Based Marketing Success Guide
April 28, 2017
Join MRP for this on-demand ABM webinar as we unpack the strategy for deploying high-performance account based marketing programs. Beyond the hype and hyperbole seen across the Web, we will engage top industry thought leaders to share insights gleaned from hundreds of real account based marketing strategies.
Understanding the Importance of ABM in your B2B Marketing Strategy
ABM is a fundamental shift in strategy – a primary focus on building awareness, engagement and business relationships with select organizations, rather than the acquisition and nurturing of individual relationships (leads) or channel based delivery tactics. From new research, to case study and best practices, we will identify precise moves for you to generate real revenue impact!
In this ABM Webinar You Will Learn:
- The impact of ABM on revenue
- How companies are leveraging ABM for account selection
- How to upsell and cross sell accounts
- How to develop marketing plans using the ABM framework