All Podcasts

Context Engine Allows B2B Companies To See into Relevance of Buyers’ Content Consumption

Content is meaningless without context. While content tells you something, context gives you everything.

Knowing what content your buyers are consuming is an important first step in any ABM strategy. But knowing the content as well as the context of the information, is where B2B companies can gain true insight.

Contextual marketing plays into developing a relationship with your target audience. It’s about finding out not what by why target accounts are looking for what they’re looking for and playing into that need for relevance and fitting your brand into their lifestyle.

Joining us for the latest episode of AI for B2B Sales and Marketing, Jim Manley, Director of Product Management here at MRP, explores how B2B companies with ABM strategies are leveraging AI to determine what content their buyers are consuming. But, the next step of AI and machine learning includes not only the content itself, but the context and manner surrounding the information.

The core of MRP Prelytix’s algorithm has been rearchitected to improve relevancy and accuracy of the data. Understanding the impact MRP marketing activities are having on your accounts is even easier through the newly designed Program Analytics screen. New widget options provide better data visualizations on a customizable, drag-and-drop layout.

Ingesting, analyzing, and seamlessly tying insight data to tactic data all in one place, MRP Prelytix delivers a world-class ABM experience like none other. But we’re not done yet.

There are still many challenges within contextual marketing. Changes within the consistency of established pattern stability is the key to creating accurate forecasts in predictive analytics. MRP are at the forefront of this technology and we aren’t resting on our laurels just yet.

 

Context Engine Allows B2B Companies To See into Relevance of Buyers’ Content Consumption

Content is meaningless without context. While content tells you something, context gives you everything. Knowing what content your buyers are consuming is an important first step in any ABM strategy. But knowing the content as well as the context of the information, is where B2B companies can gain true insight. Contextual marketing plays into developing […]

The Insurance Advisor Of The Future

As the opportunities for artificial intelligence (AI) continue to infiltrate almost every business, one vertical that is yet to fully exploit the relevant opportunities is the insurance industry. Despite 85% of insurance executives stating AI would be critical to their business’ future, a survey last year by Willis Towers Watson showed that 74% of respondents felt the insurance industry […]

The Future Of B2B Sales Is Artificial Intelligence

While Artificial intelligence isn’t just a future concept or the latest industry buzzword, one of the most exciting applications of AI is in sales training – targeting, delivering and simulating real-world buyer experiences. AI could be the answer a new era of “smart” sales training. By collecting and rapidly analyzing vast quantities of data related […]

How AI Is Helping Market Products That Ultimately Save Lives

Saama Technologies, a leader in the advanced clinical data and analytics industry, is unleashing AI for the pharmaceutical industry and the life sciences at large. We recently invited Crystal Black, Director of Marketing Programs at Saama, to join us as a guest on the latest episode in our Artificial Intelligence for B2B Marketing podcast. Discussing […]

Democratization of technology: Accelerating Optimization with Intel’s AI Product Group

The term democratization is usually used in reference to “expanding access to the masses” or “making something easy and accessible to many.” The democratization of technology and software development has been occurring across many industries and markets. The past three decades have witnessed computing evolving from being the domain of a select group, to being […]

Vision for the Future of Data Storage Technology

We recently invited James Corcoran from Kx – a division of First Derivatives plc, to join us as a guest on the latest episode in our Artificial Intelligence for B2B Marketing podcast. Discussing the evolution of computer memory and data storage technology, we take an in-depth look into Kx’s unique role in the landscape of […]

Longtail Marketing: Playing The Long Game

A lack of response from a prospect doesn’t automatically mean that the sale’s gone. Quite the opposite in fact. Don’t make the mistake of writing an account off just because they can’t contribute to your bottom line at that very moment.  The path to revenue success isn’t a quick one; there are tedious moments too, but it’s […]

Why Predictive Analytics Just Might Save Your Business

When big data first became a trendy talking point among sales and marketing teams, it felt like the answer to marketers’ problems. But now, the reality is that marketers do have access to seemingly limitless amounts of data, big data no longer feels like the easy solution. In fact, many marketers struggle with execution. They […]

How To Harness The Power Of Who You Know

It’s not what you know; it’s who you know. Or more accurately, it’s who you and your co-workers know. By looking at who people in your company already know, you may just be able to double your business just by activating those existing relationships. In the latest episode of our Artificial Intelligence for B2B Marketing […]

How Can AI & Machine Learning Improve Account Based Marketing?

Let’s face it: While Account Based Marketing drives customization and personalization, solely focusing on marketing tactics can sometimes distract you from the big picture. Account Based Marketing works in a way that may appear high-level, but the truth is that suddenly your target accounts can become segmented, without context. While you may have an idea about […]

How Can AI and Machine Learning Help Banks Mitigate Risk?

Traditionally, banks relied on transaction monitoring systems based on pre-defined binary rules that require the output to be manually checked. But with its 95% false positive rate, that technology led to teams of people chasing dead ends. By contrast, today’s machine-learning solutions use predictive rules that automatically recognize anomalies in data sets. These advanced algorithms can […]

previous arrow
next arrow
Slider

MRP Prelytix

B2B Marketing Shouldn't Have To Mean Boring-To-Boring Explore The Platform