Content Mistakes You Are Making (And How To Fix Them)
Creating content for your website is one of the most effective marketing strategies you can use to drive engagement from prospective accounts. It is the chosen tactic for businesses of all sizes and scopes – but it isn’t as easy as many people think it is. Delivering content pieces that are not only geared toward the right parties, but insightful, entertaining, informative, search engine optimized and perfectly timed for release is no easy task. Developing provocative and engaging content is an essential element of a successful website but is often an area where companies fail to hit the mark. Here are some of the common content mistakes you might be making:
Your Content Just Isn’t Remarkable
In the era of a digital marketplace, poor content is no longer excusable. Content that is rife with errors, over optimized, or just plain dull will be exiled in the outbacks of Google. Even if the only thing you waste is your own time, it could cost your business in the long run.
Realization that your writing (or at least writing well or writing quickly) isn’t your strong suit, is a clear indicator you probably shouldn’t be writing for your website. Consider outsourcing content creation if this is the case.
Still, not all content is created equal. You can have a future Pulitzer Prize winning writing, but the content still may not work for your business. Content needs to be readable, but it also needs to be crafted with marketing as the primary focus. Focus on having a consistent style of a consistent set of styles (one geared toward those who are well versed in what you have to sell and those in the exploratory phase). Make sure to get backlinks, images, and optimization that adds to the marketability of the writing and your products.
You Are Too Worried About Selling
While content marketing’s end goal may be revenue focused, it comes with limits. Content needs to educate as well as sell. Consider crafting calls to action that you use sparingly throughout blog articles or social media posts. Too much sales content and you immediately lose the reader.Instead, keep your sales content to the last portion of your piece. Your goal is to inform the reader and create the desire to reach out to learn more – but you don’t want to be too heavy handed.
Your Content Doesn’t Serve A Purpose
Content for the sake of material isn’t useful. A well-written article that doesn’t address pain points or answer a question isn’t going to help you in any way. There are many different ways you can meld and stretch your content. Just make sure that you answer or address the problems presented in your title or description.Your content needs to have a purpose, and you have to know what that purpose is – not always easy. Come up with a concrete plan for your content and what you want it to do. Know where links will lead, what your call to action will be, and what the tone has to be.
You Aren’t Using SEO
Too often, content writers aren’t keen on utilizing SEO within their content. Why? They can’t see how the two will blend. SEO is a useful strategy that helps to drive traffic to your website and decrease the cost of customer acquisition. It requires some knowledge of how sites work, how search engines rank pages, and how to naturally incorporate keywords into text.
At the same time, you must know how to optimize content for social channels to increase the chance that readers will find you.
When used properly, content marketing is one of the most effective strategies you can have to market yourself, your services, or your products. But what if you had even more help? With MRP’s tools, you can work with industry-leading experts that help you to hone in on what content to develop based on search habits, website behavior, and the pains of your target accounts.