Blog

Lorem ipsun Dolor

MRP Brings Enterprise ABM Innovation & Best Practices to MarTech® Conference

MRP Brings Enterprise ABM Innovation & Best Practices to MarTech® Conference

Virtual mainstage session with ABM expert practitioner Megan Creighton from Ricciardi Group will reveal the high-impact account-based strategies that build pipeline and drive revenue. This highlight presentation draws on Megan’s expertise in data-driven marketing to provide concrete best practices for using predictive account intelligence to respond in the moment to buyer and account journey.

read more

Ricciardi Group

MRP Prelytix™ is a cornerstone for many leading B2B brands working with Ricciardi Group, particularly those who operate complex businesses across multiple geographies, languages, and buying centers. Using MRP, Ricciardi Group’s clients can quickly and easily add data-driven ABM programs within a comprehensive digital strategy that is optimized for peak performance – all without requiring extensive software integrations or resource commitments.

read more
ServiceNow’s Heather Rath Named 2022 B2B Innovator by Demand Gen Report

ServiceNow’s Heather Rath Named 2022 B2B Innovator by Demand Gen Report

MRP, the only enterprise-class account-based sales and marketing platform, today announced that distinguished partner Heather Rath, ServiceNow’s Director of Field Marketing West, has been recognized as a 2022 B2B Innovator in the Sales Driver category. Rath was recognized for her notable success in enabling her sales counterparts to engage, educate and close deals in the latter stage of the buyer journey.

read more
MRP Prelytix Named “Best ABM Platform” in 2022 MarTech Breakthrough Awards

MRP Prelytix Named “Best ABM Platform” in 2022 MarTech Breakthrough Awards

MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies, and products in the global marketing, sales, and advertising technology industry, today announced that MRP Prelytix, the only enterprise-class account-based sales, and marketing platform, has been recognized as “Best Account Based Marketing Platform” in the fifth annual MarTech Breakthrough Awards program.

read more
Adopting An ABM Strategy For Market-Led Growth

Adopting An ABM Strategy For Market-Led Growth

In this session, guest speaker Priyanka Panhale, Research Analyst at Quadrant Knowledge Solutions, will explore the crucial technological considerations surrounding synthesizing data across multiple sources, eliminating tech and people silos, and taking a collaborative approach to ABM.

read more
New Research Report: The B2B Buying Journey Is Not Linear

New Research Report: The B2B Buying Journey Is Not Linear

The report describes how ABM leaders have adapted to new buying behaviors such as “looping” to repeat or update steps of the evaluation process; using multiple digital channels simultaneously for research; and conducting the vast majority of research independently – vendor sales rep meetings make up only 17% of buying groups’ time, Gartner found.

read more

ServiceNow

ServiceNow adopted MRP Prelytix to leverage its analytic capabilities to synchronize efforts across both field marketing and campaign teams. By leveraging MRP’s insights and orchestration capabilities, Rath could move top-of-funnel marketing leads into mid- seamlessly and post-funnel sales leads.

read more

Eightbar

EightBar Delivers Account-Based Impact Across Europe, Leveraging The Unique Power Of MRP Prelytix™.

read more

MRP PRELYTIX

The Only Enterprise Class Predictive

ABM Platform™