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Collaborative ABM for the enterprise: One interface doesn’t fit all

Collaborative ABM for the enterprise: One interface doesn’t fit all

Enterprise organizations have a sophisticated go-to-market approach, with specialized teams focused on products or geographies and subject matter experts who compose their ABM program development. The problem is that when each organization chooses its own ABM approach and technology, costs explode and teams battle their peers for business, causing anarchy within the organization and sowing confusion among target accounts.

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MRP Appoints Chief Technology Officer

MRP Appoints Chief Technology Officer

Custeau, who previously served as Senior Vice President of Product at MRP, is a seasoned technology executive with more than 20 years of experience in global product leadership for Oracle, Infor, and more. In his new role, he will be responsible for extending MRP Prelytix to continue to equip enterprise marketers to cut through complexity and forge meaningful, personalized connections – at global scale – with target accounts worldwide.

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Didn’t your buyer already tell you what they needed?

Didn’t your buyer already tell you what they needed?

Knowing who to prioritize and what will compel them to take action are really two pieces of the same puzzle. But in the quest for an ABM program that takes full advantage of personalization and relevance, marketers often make the critical mistake of viewing intent data and predictive analytics as separate and distinct.

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An Open Letter From Our New CEO

An Open Letter From Our New CEO

While I am in my first days at MRP, it’s abundantly clear that our team members and their advocacy of our clients have created a powerful alliance. It’s this advocacy that’s blessed us with so many great clients. Also, it’s this advocacy that’s fueled decades of technology innovation, resulting in countless awards and fantastic recognition by top analysts, recognition as being the Leader in our field.

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MRP Announces New CEO

MRP Announces New CEO

MRP Prelytix™, today announced Scott Matthews’ appointment as CEO for MRP. Scott succeeds Kevin Cunningham, co-founder of MRP, who is stepping down after leading the organization for nearly 19 years. Scott will report directly to the Chief Executive Officer, Seamus Keating, of the parent company First Derivatives PLC.

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FD announces the appointment of Scott Matthews as Chief Executive Officer for MRP

FD announces the appointment of Scott Matthews as Chief Executive Officer for MRP

FD announces the appointment of Scott Matthews as Chief Executive Officer (CEO) for MRP, the Group’s global predictive intelligence business enabling sales and marketing organisations to grow new business. Scott succeeds Kevin Cunningham, co-founder of MRP, who is stepping down after 13 years as CEO. Kevin will continue as an employee for a period to ensure a successful transition. Scott will report directly to Seamus Keating, FD’s Chief Executive Officer.

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Keeping Pace with Shifting Customer Demand

Keeping Pace with Shifting Customer Demand

The spread of COVID-19 shook up the B2B sales economy. Enterprises have been forced to take strategic steps to combat the economic consequences of the crisis and keep pace with constantly shifting customer demand. Amidst this adversity, lessons on the future of B2B sales are emerging.

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