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MRP Strengthens Market Reach and Global Scale in B2B Data Through Strategic Combination with CONTENTgine.
This combination will establish MRP as an end-to-end provider that covers the entire B2B technology sales and marketing process. This includes demand generation across all stages of the buyer’s journey, integrated multi-channel solutions, proprietary first-party down-funnel intent buying signals, and sales pipeline activations.
Celebrating the Season of Giving
As the holiday season approaches, it’s a time for reflection, gratitude, and giving back. At MRP, we believe in the power of positively impacting our community. We’re delighted to share a unique initiative that embodies the season’s spirit this year. Instead of traditional holiday gifts, we have made a meaningful difference through charitable donations.
Beyond acquisition: The true cost of martech stack underutilization
This e-book will share tips, best practices, and will highlight why savvy B2B marketers don’t rely on diluted, one-size-fits-all technology. They grasp the nuances of their go-to-market strategy, recognizing both its limitations and strengths, and integrate specialized technologies as needed.
How to Build a Successful B2B Marketing Funnel
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SDR Outsourcing: Is It Right for Your Business?
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Content Syndication: What it is & How to Get Impactful Results
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Surfs Up! Diving into Marketing Communities, ABM & Alignment: B2Boring With Brian Strauss
Join Chris in a candid conversation with Brian Strauss, co-founder of Demand Collective and a powerhouse in demand generation marketing. Dive into marketing with actionable insights, practical strategies, and real-life experiences that help demystify the complexities of demand gen.
Boiler Room Sales Dude…No Thanks!: B2Boring With DemandJen
Join Chris in a dynamic conversation with Jen Allen-Knuth, the revolutionary mind behind “DemandJen”. This episode is a deep dive into the transformative landscapes of sales and marketing, illuminating the pathways of evolution and innovation in the field.
Seasonal Shifts & Strategic Branding: B2Boring With Steve Armenti
Join Chris Rack, CEO of MRP, and Steve Armenti, Head of Demand Generation at Google, as they unpack B2B marketing. In this episode, they navigate through personal and professional seasonal changes, sharing how these transitions mirror shifts in marketing strategies.
Lead Conversion Rates: Metrics and Tips for Tracking
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