B2B Marketing Bliss: Combining Intent Data With Predictive Analytics To Enhance ABM Initiatives
September 8, 2020
Marketers who rely solely on intent data or predictive analytics are missing out on valuable insights that can help simplify their ability to build ABM programs that deliver more relevant marketing and more significant revenue impact.
This report will provide insights into how programs combining both intent data and predictive analytics can:
- Make sales teams more efficient by identifying the right accounts to focus on at the right time;
- Stand up the right campaigns to orchestrate effective handoffs between marketing and sales teams;
- Improve re-engagement rates by responding to anonymous signals with logical next-step actions and relevant messaging; and
- Shorten the average number of days to close by several weeks with the right intelligence on account interests and pain points.