Avoiding ABM Silos Among Data Points To Trigger Action

In a response to Andrew Gaffney’s video titled: The Data Points For Engaging B2B Buyers, MRP’s CMO Jim Regan spotlights the challenges marketers face when trying to organize all the different data sources — which include activity data, signal data, intent data, data acquisition and engagement. He also discusses how to avoid creating silos among all these different data categories and how to get them all into one platform that can trigger action.