How to use Artificial Intelligence in Sales and Marketing

Artificial intelligence isn’t just a future concept or the latest industry buzzword. Soon enough, AI will be a non-negotiable sales and marketing tool. Artificial intelligence is currently driving real results for B2B organizations. Utilizing AI to make predictions on prospects’ buying patterns and using those predictions to inform content strategy has shown greater results in account-based marketing strategies. AI-enabled software can connect insight to the action so you can trigger personalized, relevant content at exactly the right time, in exactly the right context.

Register for this webinar and join James Regan, CMO and Co-Founder, MRP and Dan Harvey, Solutions Architect, MRP as they discuss how embedded artificial intelligence and machine learning are changing the way sales and marketing teams acquire customers.

Here’s what you’ll learn in this webinar:

• How AI lets the machine do the heavy lifting so you can focus on the marketing
• How AI informs and operationalizes your customer engagement strategy
• How embedded AI and machine learning enable real-time predictive execution

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