Account-Based Marketing: Planning Assumptions 2018
A New Report from SiriusDecisions has been released entitled: Account-Based Marketing: Planning Assumptions 2018.
As a B2B marketer, you need to adapt to changes and shifts in the marketing landscape. The only way to survive and thrive is to implement the strategies that will meet buyer needs and align with sales to close deals.
This brief from SiriusDecisions outlines five planning assumptions to help companies like yours shape their ABM efforts in 2018. Each point includes an action plan to assist you in your planning.
To learn how you can optimize ABM planning, execution, and measurement in 2018, click here to check out “Account-Based Marketing: Planning Assumptions” from SiriusDecisions.