Close Close
All White Papers

[Infographic]: 5 Steps to Effective Account Based Marketing

5 Steps to Effective Account Based Marketing

82% of Account Based Marketing programs fail to achieve end-to-end maturity because marketers are viewing ABM as a tactical strategy rather than an engagement strategy, but when ABM is used effectively, the percentage of participants who had a high MQL conversion rate, rose from 50% to 85% (DemandMetric Report, 2017).

This infographic shares 5 quick, effective steps on how to get started with your own ABM program.

  • Target and select your key accounts
  • Create account-specific content
  • Personalize your website
  • Deliver targeted go-to-market strategies
  • Measure the results of your ABM strategy

Use this infographic to dive into your own Account Based Marketing Program

MRP would like to keep you updated about its latest news, events and offers.

How would you like to hear from MRP? Please choose from the following options by ticking the boxes below:

Please read MRP’s terms and privacy policy.

Ready to take the next step?

Discover what MRP can do for your Sales & Marketing Organization Start Your ABM Journey