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[Infographic]: 5 Steps to Effective Account Based Marketing

5 Steps to Effective Account Based Marketing

82% of Account Based Marketing programs fail to achieve end-to-end maturity because marketers are viewing ABM as a tactical strategy rather than an engagement strategy, but when ABM is used effectively, the percentage of participants who had a high MQL conversion rate, rose from 50% to 85% (DemandMetric Report, 2017).

This infographic shares 5 quick, effective steps on how to get started with your own ABM program.

  • Target and select your key accounts
  • Create account-specific content
  • Personalize your website
  • Deliver targeted go-to-market strategies
  • Measure the results of your ABM strategy

Use this infographic to dive into your own Account Based Marketing Program

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