[Infographic]: 5 Steps to Effective Account Based Marketing
82% of Account Based Marketing programs fail to achieve end-to-end maturity because marketers are viewing ABM as a tactical strategy rather than an engagement strategy, but when ABM is used effectively, the percentage of participants who had a high MQL conversion rate, rose from 50% to 85% (DemandMetric Report, 2017).
This infographic shares 5 quick, effective steps on how to get started with your own ABM program.
- Target and select your key accounts
- Create account-specific content
- Personalize your website
- Deliver targeted go-to-market strategies
- Measure the results of your ABM strategy
Use this infographic to dive into your own Account Based Marketing Program