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[White Paper]: The Account-Based Marketing Consortium’s Definitive ABM Success Guide

The Account-Based Marketing Consortium's Definitive ABM Success Guide

While it is well resolved that Account-Based Marketing is a desired approach for todays’ B2B marketer what is less resolved is a grounded understanding as to exactly what the practice is and how to do it in a way that will maximize results. The following report has successfully characterized each unique component of a successful Account Based Marketing program.

The world’s top thought leaders have been handpicked for their excellence in delivering these capabilities, partners include: MRP Demand Metric, Engagio, Demandbase, Vendemore, Azalead and Freya News.

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