Account-Based Enablement Becomes Table Stakes For TCMA

Discover why an account-based through channel marketing strategy can help partners achieve these more significant marketing outcomes, faster and with higher sensitivity to their budgetary requirements.

According to a recent Accenture survey, 76% of CEOs agreed that current business models will be unrecognizable in the next five years – with ecosystems as the main change agent. When it comes to through-channel marketing automation, today’s era of continual disruption is resulting in change in multiple directions simultaneously. As a result of these changes, the way that vendors go to market has to adapt. The discipline of through-channel marketing is assuming increased focus, evidenced by the fact that TCMA has the highest expected growth rate, at 25% compared with the five other marketing automation technologies.

More than a slew of statistics however, research points to an undeniable truth; much of the best practice and capabilities of the supporting platforms are not solving the needs of today’s channel marketers. There is a gap between industry excitement regarding TCMA software development and the satisfaction marketers see in their results:

Discover why account-based enablement represents the next stage in TCMA and how an account-based can help partners achieve these more significant marketing outcomes, faster and with higher sensitivity to their budgetary requirements.