Transition From Silo To Symphony: ABM For The B2B Media Agency

Transition From Silo To Symphony: ABM For The B2B Media Agency

Agencies, and their related operations, portfolio, digital, demand, corporate, and client marketing teams must align and act quickly to maintain ABM’s effectiveness. Only when agencies execute their marketing strategy in light of their clients’ operating reality can the magic of high performance happen. To deliver an ABM strategy in which each client executes their programs autonomously while providing an optimized target account experience, agencies need to evolve how paid media is planned and governed across campaigns and programs.

Delving into the unique principles and best practices of ABM within the agency ecosystem, this report explores the intersection of an integrated ABM strategy with today’s new agency business model and how it could lead to driving more valuable demand and higher client engagement.