[Benchmarking Tool]: The ABM Assessment- Creating a Seamless Funnel
Account Based Marketing (ABM) is one of those topics that seems to be everywhere in 2017, but finding organizations who are using it effectively is a little harder. In a recent research, 82% of ABM programs fail to achieve end to end maturity because marketers are viewing ABM as a tactical strategy rather than an engagement strategy, but when ABM is used effectively, the percentage of participants who had a high MQL conversion rate, rose from 50% to 85%. So why do programs fail to reach maturity? What can your organization do to ensure that your account marketing efforts are focused in the right area?
MRP has been a long-time industry leader in Account Based Marketing. We have seen the success of implementing an ABM strategy first-hand and wand to share our best practices strategy. We built an ABM Assessment, which is designed to help you pinpoint where in your strategy there might be gaps, from planning to execution. It also builds a customized report and a list of ways you may be able to close those gaps, and shares best practices to ensure that all accounts are moving efficiently through the funnel.
After you have evaluated where the gaps in your strategy are and how to best fill those gaps, take a further look into some of our other ABM focused materials. MRP is an industry expert in the field of ABM and predictive customer acquisition and we have developed countless resources, from webinars to case studies, and white papers to blogs.
Check out the ABM Assessment here, to find out how your strategy stacks up.
82% of ABM programs fail to achieve end to end maturity because marketers are viewing ABM as a tactical strategy rather than an engagement strategy